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Full-Text Articles in Physical Sciences and Mathematics

Exploring, Understanding, Then Designing: Twitter Users’ Sharing Behavior For Minor Safety Incidents, Mashael Yousef Almoqbel Aug 2021

Exploring, Understanding, Then Designing: Twitter Users’ Sharing Behavior For Minor Safety Incidents, Mashael Yousef Almoqbel

Dissertations

Social media has become an integral part of human lives. Social media users resort to these platforms for various reasons. Users of these platforms spend a lot of time creating, reading, and sharing content, therefore, providing a wealth of available information for everyone to use. The research community has taken advantage of this and produced many publications that allow us to better understand human behavior. An important subject that is sometimes discussed and shared on social media is public safety. In the past, Twitter users have used the platform to share incidents, share information about incidents, victims and perpetrators, and …


Participatory Learning: Measuring Learning And Educational Technology Acceptance, Erick Sanchez Suasnabar Aug 2021

Participatory Learning: Measuring Learning And Educational Technology Acceptance, Erick Sanchez Suasnabar

Dissertations

Participatory Learning (PL) integrates several learning approaches, engaging students throughout the entire assignment process for both online and face-to-face courses. Beyond simply providing a solution, students also craft a problem (problem-based learning), grade each other (peer assessment and feedback), evaluate themselves (self-assessment), and can view others’ work (learning by example). This dissertation research explores the resulting learning effects. Contributions to both educational and Information Systems research include extending an early PL model and experiments that applied the PL approach to examinations, by validating and testing new constructs based on user activity and critical thinking. In addition, the study explores a …


Reserve Price Optimization In Display Advertising, Achir Kalra Aug 2021

Reserve Price Optimization In Display Advertising, Achir Kalra

Dissertations

Display advertising is the main type of online advertising, and it comes in the form of banner ads and rich media on publishers' websites. Publishers sell ad impressions, where an impression is one display of an ad in a web page. A common way to sell ad impressions is through real-time bidding (RTB). In 2019, advertisers in the United States spent nearly 60 billion U.S. dollars on programmatic digital display advertising. By 2022, expenditures are expected to increase to nearly 95 billion U.S. dollars. In general, the remaining impressions are sold directly by the publishers. The only way for publishers …