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Full-Text Articles in Physical Sciences and Mathematics
Prediction And Optimal Scheduling Of Advertisements In Linear Television, Mark J. Panaggio, Pak-Wing Fok, Ghan S. Bhatt, Simon Burhoe, Michael Capps, Christina J. Edholm, Fadoua El Moustaid, Tegan Emerson, Star-Lena Estock, Nathan Gold, Ryan Halabi, Madelyn Houser, Peter R. Kramer, Hsuan-Wei Lee, Qingxia Li, Weiqiang Li, Dan Lu, Yuzhou Qian, Louis F. Rossi, Deborah Shutt, Vicky Chuqiao Yang, Yingxiang Zhou
Prediction And Optimal Scheduling Of Advertisements In Linear Television, Mark J. Panaggio, Pak-Wing Fok, Ghan S. Bhatt, Simon Burhoe, Michael Capps, Christina J. Edholm, Fadoua El Moustaid, Tegan Emerson, Star-Lena Estock, Nathan Gold, Ryan Halabi, Madelyn Houser, Peter R. Kramer, Hsuan-Wei Lee, Qingxia Li, Weiqiang Li, Dan Lu, Yuzhou Qian, Louis F. Rossi, Deborah Shutt, Vicky Chuqiao Yang, Yingxiang Zhou
Mathematical Sciences Faculty Research
Advertising is a crucial component of marketing and an important way for companies to raise awareness of goods and services in the marketplace. Advertising campaigns are designed to convey a marketing image or message to an audience of potential consumers and television commercials can be an effective way of transmitting these messages to a large audience. In order to meet the requirements for a typical advertising order, television content providers must provide advertisers with a predetermined number of "impressions" in the target demographic. However, because the number of impressions for a given program is not known a priori and because …