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Articles 1 - 7 of 7
Full-Text Articles in Sports Sciences
Marketing Lifestyles: The Gravity Games And Generation Y., Anthony Lachowetz, G. Bennet
Marketing Lifestyles: The Gravity Games And Generation Y., Anthony Lachowetz, G. Bennet
Anthony J Lachowetz
No abstract provided.
Exploring The Effectiveness Of Professional Sport Team's Cause-Related Sport Marketing Programs, Anthony Lachowetz, J. Gladden
Exploring The Effectiveness Of Professional Sport Team's Cause-Related Sport Marketing Programs, Anthony Lachowetz, J. Gladden
Anthony J Lachowetz
No abstract provided.
A Framework For Understanding Cause-Related Sport Marketing Programs, Anthony Lachowetz, J. Gladden
A Framework For Understanding Cause-Related Sport Marketing Programs, Anthony Lachowetz, J. Gladden
Anthony J Lachowetz
No abstract provided.
Business-To-Business Relationships And Sport: Using Sponsorship As A Critical Sales Event, Anthony Lachowetz, J. Clark, K. Shimmel, R. Irwin
Business-To-Business Relationships And Sport: Using Sponsorship As A Critical Sales Event, Anthony Lachowetz, J. Clark, K. Shimmel, R. Irwin
Anthony J Lachowetz
No abstract provided.
Cause-Related Sport Sponsorship: An Assesment Of Spectator Beliefs, Attitudes, And Behavioral Intentions, Anthony Lachowetz, R. Irwin, T.B. Cornwell, J. Clark
Cause-Related Sport Sponsorship: An Assesment Of Spectator Beliefs, Attitudes, And Behavioral Intentions, Anthony Lachowetz, R. Irwin, T.B. Cornwell, J. Clark
Anthony J Lachowetz
No abstract provided.
Cause-Related Sport Marketing: How Should It Work?, Anthony Lachowetz, J. Clark, R. Irwin
Cause-Related Sport Marketing: How Should It Work?, Anthony Lachowetz, J. Clark, R. Irwin
Anthony J Lachowetz
No abstract provided.
Corporate Sales Activities And Teh Retention Of Sponsors In The National Basketball Association (Nba), Anthony Lachowetz, M. Mcdonald, W. Sutton, D.H. Hendrick
Corporate Sales Activities And Teh Retention Of Sponsors In The National Basketball Association (Nba), Anthony Lachowetz, M. Mcdonald, W. Sutton, D.H. Hendrick
Anthony J Lachowetz
No abstract provided.