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Full-Text Articles in COVID-19
The Assessment Tools For Measuring Healthcare Workers’ Preparedness For Covid-19, Erie Failenggo
The Assessment Tools For Measuring Healthcare Workers’ Preparedness For Covid-19, Erie Failenggo
Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Most countries in the world have not been prepared for COVID - 19 pandemic, so there is a need to analyze the strategies to measure our healthcare workers’ preparedness for preventing healthcare workers (HCWs) from becoming victims of COVID-19. This systematic literature review is for reviewing the various assessment tools used to measure the preparedness of healthcare workers for COVID - 19 in the time of pandemic of COVID-19 (2019 November - June 2021). During this time, we analyzed how the researchers defined and constructed the assessment tool for measuring the preparedness of healthcare workers for COVID-19. We used Scopus, …
Rencana Strategi Pemasaran Rumah Sakit Saat Pandemi Covid-19 (Studi Kasus Rs Xyz Di Bogor), Makassari Dewi
Rencana Strategi Pemasaran Rumah Sakit Saat Pandemi Covid-19 (Studi Kasus Rs Xyz Di Bogor), Makassari Dewi
Jurnal ARSI : Administrasi Rumah Sakit Indonesia
The COVID-19 pandemic has changed the behavior of hospital organizations in medical services and patient behavior. This encourages the hospitals to develop specific strategies to restore patient trust by providing a sense of security for patients and customers to obtain hospital services during the COVID-19 pandemic. The purpose of this study is to formulate the design of hospital marketing strategy of XYZ Hospital Bogor during the COVID-19 pandemic. This research method is descriptive qualitative with a case study approach in the XYZ Hospital Bogor using triangulation methods. The results was XYZ Hospital Bogor developed Telemedicine and digital marketing services as …
Analisis Layanan Dan Bauran Pemasaran Klinik Telekonsultasi Gizi Rumah Sakit Izza Karawang Di Masa Pandemi Covid-19, Arif Guntur Wiryawan
Analisis Layanan Dan Bauran Pemasaran Klinik Telekonsultasi Gizi Rumah Sakit Izza Karawang Di Masa Pandemi Covid-19, Arif Guntur Wiryawan
Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Izza Karawang Hospital Nutrition Clinic as an excellent service must adapt to the COVID-19 pandemic situation, in this case the transformation into a virtual or Nutrition Teleconsultation Clinic. The Nutrition Teleconsultation Clinic is expected to provide benefits as a means of consulting about healthy diet patterns. The research objective was to analyze the marketing of Nutrition Teleconsultation Clinic services using the STP (Segmenting, Targeting, Positioning) method and the marketing mix with the 4P concept (Product, Price, Place, Promotion). This type of research is quantitative descriptive research. Using primary data collected by questionnaire to 100 respondents, patients who seek treatment at …
Strategi Promosi Medical Check-Up Covid-19 Rsud Matraman, Vellyana Gustik, Wahyu Sulistiadi
Strategi Promosi Medical Check-Up Covid-19 Rsud Matraman, Vellyana Gustik, Wahyu Sulistiadi
Jurnal ARSI : Administrasi Rumah Sakit Indonesia
The community's need for health services during the Coronavirus Disease (COVID-19) pandemic has increased drastically. The need for health services at the hospital level includes examining and issuing a COVID-19 examination certificate. Responding to this, the Matraman Hospital incidentally created a new service, the COVID-19 Medical Check-Up (MCU). The management of RSUD Matraman realizes the importance of a promotional strategy to increase public interest in using the new service. This study aims to obtain an overview of the MCU COVID-19 service promotion strategy at the Matraman Hospital. The case study design in this study uses qualitative methods with in-depth interviews …