Psychiatry and Psychology Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

1989-1990 Course Catalog (Graduate), Columbia College Chicago

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1989-1990 graduate course catalog.

1988-1989 Course Catalog (Graduate), Columbia College Chicago

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1988-1989 graduate course catalog.

1987-1988 Course Catalog (Graduate), Columbia College Chicago

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1987-1988 graduate course catalog.

1986-1987 Course Catalog (Graduate), Columbia College Chicago

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1985-1986 Course Catalog (Graduate), Columbia College Chicago

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1983-1984 Course Catalog (Graduate), Columbia College Chicago

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1983-1984 graduate course catalog

1982-1983 Course Catalog (Graduate), Columbia College Chicago

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1982-1983 graduate course catalog