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Risk Perception And Drug Safety Evaluation, Ilan B. Vertinsky, Donald A. Wehrung
Risk Perception And Drug Safety Evaluation, Ilan B. Vertinsky, Donald A. Wehrung
RISK: Health, Safety & Environment (1990-2002)
The authors present a Risk communication framework based on a survey of empirical research concerning public Risk perceptions. They also apply it to the area of pharmaceutical regulation to suggest more effective regulatory strategies.