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Black Infertility And Social Media Engagement: A Mixed Methodology Analysis, Melody Rasouli, Benette Krizel Sagun, Kajal Verma, Cindy M. Duke

Obstetrics & Gynecology Faculty Publications

Objective: To study social media engagement on black infertility to better understand why there is lower utilization of in vitro fertilization by black women despite higher infertility rates. Design: The online analytics module BuzzSumo was used to quantify total engagements with the search term “black infertility” across the commonly used social media platforms. The 10 article links with the highest engagement were selected from periods in 2020 and 2021. Sources cited in each article were reviewed to identify those that had citations of scientific peer-reviewed journals or national medical organizations. The contents of each article were reviewed for accuracy by …