Medicine and Health Sciences Commons^™

Precision Public Health Campaign: Delivering Persuasive Messages To Relevant Segments Through Targeted Advertisements On Social Media, Jisun An, Haewoon Kwak, Hanya M. Qureshi, Ingmar Weber

Research Collection School Of Computing and Information Systems

Although established marketing techniques have been applied to design more effective health campaigns, more often than not, the same message is broadcasted to large populations, irrespective of unique characteristics. As individual digital device use has increased, so have individual digital footprints, creating potential opportunities for targeted digital health interventions. We propose a novel precision public health campaign framework to structure and standardize the process of designing and delivering tailored health messages to target particular population segments using social media–targeted advertising tools. Our framework consists of five stages: defining a campaign goal, priority audience, and evaluation metrics; splitting the target audience …

Consumption Of Diet And Nutrition Information In Digital Magazines Marketing To Latinx Women, Julie Plasencia, Clara Barajas, Jordan Hinton

Dietetics and Human Nutrition Faculty Publications

Objective: To examine the types of nutrition and health-related articles published in digital magazines directed toward Latinx women; and to examine the extent to which advertisements about food, nutrition, and weight-loss are prevalent in these media.

Design: A descriptive content analysis was completed for five digital magazines marketing to Latinx women. A total of 1,234 articles and 3,001 advertisements were examined for nutrition and health-related content.

Results: Early editions of digital magazines directed towards Latinx women included more advertisements than articles on the topics of food and health. Among the articles, very few (0-30%) included health and nutrition information that …

Screen Time Effects On Children And Adolescents In Both The United States And Australia, Marrisa Cox

Honors Projects

Technology and screen time have become an essential part of everyday life in many countries across the world. Children in Australia and the United States are exposed to increasing hours of technology exceeding recommendations by pediatricians in both countries. Pediatricians suggest limiting screen time due to the research indicating possible impact on social development, and unhealthy emotional and physical outcomes in children. The objective of this paper was to review the mental and physical impacts of screen time on young and adolescent children and to compare and contrast policies regulating screen time in the United States and Australia. The information …

Targeted Advertising Can Increase Healthy Food Choices Among College Students, Stephanie Spera

Population Health Research Brief Series

Poor nutrition in young adulthood can increase risk of obesity, cancer, cardiovascular disease, and diabetes in mid- and later life. Targeted nutrition programs for young adults are essential to reduce the burden of chronic disease in the U.S. over the next several decades. This research brief describes a successful healthy food marketing strategy that was used at Syracuse University to promote healthy food purchasing among college students.

Reliability And Validity Of The Alcohol Marketing Assessment Rating Tool (Amart), Jonathan K. Noel, Thomas F. Babor, Katherine Robaina

Health & Wellness Department Faculty Publications and Research

No abstract provided.

Perceptions Of Alcohol Advertising Among High Risk Drinkers, Jonathan K. Noel, Ziming Xuan, Thomas F. Babor

Health & Wellness Department Faculty Publications and Research

No abstract provided.

The Trends In Dtca And Effects Of Dtca By Pharmaceutical Firms In The United States, Sathorn Preechavuthinant, William K. Willis Drph, Alberto Coustasse Drph, Md, Mba

Management Faculty Research

The Direct-to-Consumer Advertising (DTCA) of pharmaceutical firms has been defined as an attempt of pharmaceutical companies to advertise products directly to patients (comsumers). Pharmaceutical DTCA has been criticized due to its inappropriateness and some urged the need to strengthen regulations. The DTCA has an impact on the public from both a benefit and harm concern. The purpose of this study is to investigate the current trend of pharmaceutical DTCA in the US and its effect on patients, physicians, and drug utilization. The methodology used in the research is literature review and semi-structured interview. The pharmaceutical DTCA showed reduction in total …

Associations Between Thematic Content And Industry Self-Regulation Code Violations In Beer Advertising Broadcast During The U.S. Ncaa Basketball Tournament, Jonathan K. Noel, Ziming Xuan, Thomas F. Babor

Health & Wellness Department Faculty Publications and Research

No abstract provided.

Alcohol Marketing And Youth Alcohol Consumption: A Systematic Review Of Longitudinal Studies Published Since 2008, David Jernigan, Jonathan K. Noel, Jane Landon, Nicole Thornton, Tim Lobstein

Health & Wellness Department Faculty Publications and Research

No abstract provided.

Does Industry Self-Regulation Protect Young Persons From Exposure To Alcohol Marketing, Jonathan K. Noel, Thomas F. Babor

Health & Wellness Department Faculty Publications and Research

No abstract provided.

Industry Self-Regulation Of Alcohol Marketing: A Systematic Review Of Content And Exposure Research, Jonathan K. Noel, Thomas F. Babor, Katerine Robaina

Health & Wellness Department Faculty Publications and Research

No abstract provided.

Alcohol Industry Self-Regulation: Who Is It Really Protecting, Jonathan K. Noel, Zita Lazzarini, Katherine Robaina, Alan Vendrame

Health & Wellness Department Faculty Publications and Research

No abstract provided.

Vulnerability To Alcohol-Related Problems: A Policy Brief With Implications For The Regulation Of Alcohol Marketing, Thomas F. Babor, Katherine Robaina, Jonathan K. Noel, E. Bruce Ritson

Health & Wellness Department Faculty Publications and Research

No abstract provided.

Alcohol Marketing In The Americas And Spain During The 2014 Fifa World Cup Tournament, Jonathan K. Noel, Thomas F. Babor, Katherine Robaina, Melissa Feulner, Alan Vendrame, Maristela Monteiro

Health & Wellness Department Faculty Publications and Research

No abstract provided.

Decisions, Decisions: Factors That Influence A Patient's Medical Tourism Choices, Louis K. Falk, Thomas J. Prinsen

Faculty Work Comprehensive List

In the digital age, the amount of information and sources concerning Medical Tourism is overwhelming. Knowledge is power in an era of healthcare uncertainty. As health care options have grown in global proportions, it has become more difficult for potential patients to locate the material necessary to make informed decisions or to even know which factors to consider during their information search. Individual financial circumstances vary greatly. This paper suggests how medical tourism makes financial sense for many patients and payers. Proximity and culture play roles in that medical tourists may prefer locations that are not too far from home. …

Decisions, Decisions: Factors That Influence A Patient's Medical Tourism Choices, Louis K. Falk, Thomas J. Prinsen

Communication Faculty Publications and Presentations

In the digital age, the amount of information and sources concerning Medical Tourism is overwhelming. Knowledge is power in an era of healthcare uncertainty. As health care options have grown in global proportions, it has become more difficult for potential patients to locate the material necessary to make informed decisions or to even know which factors to consider during their information search. Individual financial circumstances vary greatly. This paper suggests how medical tourism makes financial sense for many patients and payers. Proximity and culture play roles in that medical tourists may prefer locations that are not too far from home. …

The Influence Of Televised Food Commercials On Children's Food Choices: Evidence From Ventromedial Prefrontal Cortex Activations., Amanda S. Bruce, Stephen W. Pruitt, Oh-Ryeong Ha, J Bradley C Cherry, Timothy R. Smith, Jared M. Bruce, Seung-Lark Lim

Manuscripts, Articles, Book Chapters and Other Papers

OBJECTIVE: To investigate how food commercials influence children's food choices.

STUDY DESIGN: Twenty-three children ages 8-14 years provided taste and health ratings for 60 food items. Subsequently, these children were scanned with the use of functional magnetic resonance imaging while making food choices (ie, "eat" or "not eat") after watching food and nonfood television commercials.

RESULTS: Our results show that watching food commercials changes the way children consider the importance of taste when making food choices. Children did not use health values for their food choices, indicating children's decisions were largely driven by hedonic, immediate rewards (ie, "tastiness"); however, children …

An Analysis Of Electronic Cigarette And Cigarette Advertising In Us Women’S Magazines, Corey Hannah Basch, Jennifer Mongiovi, Grace Clarke Hillyer, Danna Ethan, Rodney Hammond

Publications and Research

Background: Traditional cigarette advertising has existed in the US for over 200 years. Studies suggest that advertising has an impact on the initiation and maintenance of smoking behaviors. In recent years, electronic cigarettes (e-cigarettes) emerged on the market as an alternative to the traditional tobacco cigarette. The purpose of this study was to describe advertisements in popular US magazines marketed to women for cigarettes and e-cigarettes.

Methods: This study involved analyzing 99 issues of 14 popular US magazines marketed to women.

Results: Compared to advertisements for traditional cigarettes, advertisements for e-cigarettes were more often found in magazines geared toward the …

Medical Tourism: How Far Are You Willing To Go To Save Money?, Thomas J. Prinsen, Louis K. Falk, Javier Martinez

Faculty Work Comprehensive List

Medical needs of Americans are increasing as the population is aging and struggling with obesity. The addition of new medical technology and techniques, their widespread availability, and procedural improvements have created a more open market for medical providers. Costly procedures in cardiology and orthopedics serve as examples of increasingly needed medical treatments. Individuals, businesses and insurance companies have struggled to find ways to pay for these necessary procedures. Traditionally, in the U.S. the majority of medical procedures have been performed locally. Because of the rising costs associated with these procedures individuals and some healthcare providers are now looking to foreign …

Barriers To Care And Buyer Behavior In Relation To Oral Hygiene, Allison E. Mccutchen

Mahurin Honors College Capstone Experience/Thesis Projects

How much of an impact do advertising, brand loyalty, and socioeconomic status have on the overall oral-health knowledge and dental care product purchases of consumers? A survey was distributed to collect data on consumers’ background, oral hygiene purchasing habits, and decision making rationales. It was assumed that those with minimal access to care and minimal oral-health knowledge would be purchasing products based on sale prices, or the promise of improved esthetics, whereas consumers with increased access to care would likely make their purchasing decisions based on the recommendations of a dental professional and be potentially more interested in trying new …

Selling Life To Abortion-Seekers: A Content Analysis Of Passive And Active Persuasion In Crisis Pregnancy Center Marketing, Alexander Kocman

Masters Theses

For supporters of the pro-life cause, crisis pregnancy centers (or CPC's) have become the "darlings of the movement," according to the New York Times (Belluck, 2013), offering women with unplanned pregnancies free advice, information, classes, childcare, and needed supplies. For abortion advocates, such establishments are intended to seduce vulnerable abortion-seekers into a situation where they will be counseled out of an abortion and possibly even proselytized. Yet for as much controversy as exists in the news media, medical community, and legal realm about CPC's, there is an unsettling lack of understanding of how--and why--CPC's market themselves the way they do. …

Messages That Increase Women's Intentions To Abstain From Alcohol During Pregnancy: Results From Quantitative Testing Of Advertising Concepts, Kathryn E. France, Robert J. Donovan, Carol Bower, Elizabeth J. Elliott, Janet M. Payne, Heather D'Antoine, Anne E. Bartu

Research outputs 2014 to 2021

Background: Public awareness-raising campaigns targeting alcohol use during pregnancy are an important part of preventing prenatal alcohol exposure and Fetal Alcohol Spectrum Disorder. Despite this, there is little evidence on what specific elements contribute to campaign message effectiveness. This research evaluated three different advertising concepts addressing alcohol and pregnancy: a threat appeal, a positive appeal promoting a self-efficacy message, and a concept that combined the two appeals. The primary aim was to determine the effectiveness of these concepts in increasing women's intentions to abstain from alcohol during pregnancy. Methods. Women of childbearing age and pregnant women residing in Perth, Western …

Layers Of Law: The Case Of E-Cigarettes, Eric A. Feldman

All Faculty Scholarship

This paper, written for a symposium on "Layers of Law and Social Order," connects the current debate over the regulation of electronic cigarettes with socio-legal scholarship on law, norms, and social control. Although almost every aspect of modern life that is subject to regulation can be seen through the framework ‘layers of law,’ e-cigarettes are distinguished by the rapid emergence of an unusually dense legal and regulatory web. In part, the dense fabric of e-cigarette law and regulation, both within and beyond the US, results from the lack of robust scientific and epidemiological data on the behavioral and health consequences …

Online Advertising: Examining The Content And Messages Within Websites Targeted At Children, Lisa Kervin, Sandra C. Jones, Jessica Mantei

Faculty of Health and Behavioural Sciences - Papers (Archive)

It is recognised that from a young age children spend considerable portions of their leisure time on the Internet. In Australia a number of child-targeted magazines have associated websites, which have high and ever-increasing readership. We do not yet know the impact of this medium upon children. Overt advertising is evident on webpages, but so too are hidden advertisements in the written text, images and games. This material usually does not comply with existing broadcasting codes of practice for mainstream advertising. This article examines the instances of overt and covert advertisements for food within three websites monitored over a 12-month …

Disease Awareness Advertising: Women's Intentions Following Exposure, Danika Hall, Sandra C. Jones, Donald C. Iverson

Faculty of Health and Behavioural Sciences - Papers (Archive)

Background: In Australia, where direct to consumer advertising of prescription medicines is prohibited, pharmaceutical companies can sponsor disease awareness advertising targeting consumers. This study examined the impact of disease awareness advertising exposure on older women's reported behavioural intentions. Method: Women were approached in a shopping centre and randomly assigned mock advertisements for two health conditions. Disease information and sponsors were manipulated. Results: Two hundred and forty-one women responded to 466 advertisements. Almost half reported an intention to ask their doctor for a prescription or referral as a result of seeing the advertisement, but more reported they would talk to their …

Exposure To Alcohol Advertising And Alcohol Consumption Among Australian Adolescents, Sandra C. Jones, Christopher A. Magee

Faculty of Health and Behavioural Sciences - Papers (Archive)

Aims: Underage drinking is a major problem in Australia and may be influenced by exposure to alcohol advertising. The objective of the present study was to collect data on 12 17 year old Australian adolescents' exposure to different types of alcohol advertising and examine the association between exposure to advertising and alcohol consumption. Methods: A cross-sectional survey of 1113 adolescents aged 12 17 years recruited with a variety of methods to gain a cross-section of participants across metropolitan, regional and rural New South Wales (including independent schools, mall intercepts and online). Participants answered a series of questions assessing adolescents' exposure …

Sex And Sexism In Australian Alcohol Advertising: (Why) Are Women More Offended Than Men?, Sandra C. Jones, A Reid

Faculty of Health and Behavioural Sciences - Papers (Archive)

Alcohol advertisements often attract criticism for portraying women in an overtly sexual and demeaning fashion, with past research finding that women are more critical than men. The first study reported here found that neither feminism nor gender role identity added substantial explanatory power beyond that of gender. Females reported more negative attitudes toward ads that used demeaning sexual appeals and more positive attitudes toward empowering appeals. The second study provided quantitative evidence in support of the assumption that it is offensive sexual portrayals, rather than other aspects of sexist advertisements, that are disliked.

'Most Men Drink... Especially Like When They Play Sports' - Alcohol Advertising During Sporting Broadcasts And The Potential Impact On Child Audiences, Sandra C. Jones, Lyn Phillipson, Lance R. Barrie

Faculty of Health and Behavioural Sciences - Papers (Archive)

Alcohol advertising during sporting broadcasts, as well as the sponsorship of sporting events by the alcohol industry, is common practice in Australia, as in many other countries. The strength of the association between alcohol and sports prompts consideration of the potential for children who watch televised sport to be exposed to a considerable amount of alcohol advertising, and to learn to associate alcohol with sport and sporting success. This paper reviews the current alcohol advertising regulations in Australia, particularly in reference to the protection of children. It then details a pair of studies designed to examine the extent and nature …

The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid

Faculty of Health and Behavioural Sciences - Papers (Archive)

Coinciding with the rise of raunch culture, a new female stereotype has emerged in advertising - the lusty, busty exhibitionist who exudes sexual power and confidence. Previous research has generally found that women react less positively to female sexual images in alcohol advertising than males, but different sexual stereotypes have not been explicitly examined. The present study utilizes different types of sexual appeals in three televised advertisements for alcohol brands and investigates the relationship between types of sexual imagery and attitude to the advertisement, stated reasons for (dis)liking the advertisement and purchase intention (PI) among 268 Australian university students. Surprisingly, …

Toddler Milk Advertising In Australia: The Infant Formula Ads We Have When We Don’T Have Infant Formula Ads, Nina J. Berry, Sandra Jones, Donald Iverson

Faculty of Health and Behavioural Sciences - Papers (Archive)

The Marketing in Australia of Infant Formula: Manufacturers’ and Importers’ Agreement (MAIF) prevents manufacturers and importers from advertising infant formula. However, toddler milks, which share brand identities with infant formula, are advertised freely; and recent research suggests consumers fail to distinguish between advertising for infant formula and for toddler milk. This study examined whether Australian parents recalled having seen advertisements for ‘formula’. Most respondents (66.8%) reported seeing an advertisement for infant formula, with those who had only seen non-retail advertising more than twice as likely to believe that they had seen such an advertisement as those who had only seen …