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Medicine and Health Sciences Commons^™

Open Access. Powered by Scholars. Published by Universities.^®

Selected Works

Sports Sciences

2003

None

Articles 1 - 7 of 7

Full-Text Articles in Medicine and Health Sciences

Marketing Lifestyles: The Gravity Games And Generation Y., Anthony Lachowetz, G. Bennet Oct 2003

Exploring The Effectiveness Of Professional Sport Team's Cause-Related Sport Marketing Programs, Anthony Lachowetz, J. Gladden Apr 2003

A Framework For Understanding Cause-Related Sport Marketing Programs, Anthony Lachowetz, J. Gladden Dec 2002

Business-To-Business Relationships And Sport: Using Sponsorship As A Critical Sales Event, Anthony Lachowetz, J. Clark, K. Shimmel, R. Irwin Dec 2002

Cause-Related Sport Sponsorship: An Assesment Of Spectator Beliefs, Attitudes, And Behavioral Intentions, Anthony Lachowetz, R. Irwin, T.B. Cornwell, J. Clark Dec 2002

Cause-Related Sport Marketing: How Should It Work?, Anthony Lachowetz, J. Clark, R. Irwin Dec 2002

Corporate Sales Activities And Teh Retention Of Sponsors In The National Basketball Association (Nba), Anthony Lachowetz, M. Mcdonald, W. Sutton, D.H. Hendrick Dec 2002