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Articles 1 - 8 of 8
Full-Text Articles in Medicine and Health Sciences
Marketing Lifestyles: The Gravity Games And Generation Y., Anthony Lachowetz, G. Bennet
Marketing Lifestyles: The Gravity Games And Generation Y., Anthony Lachowetz, G. Bennet
Anthony J Lachowetz
No abstract provided.
Exploring The Effectiveness Of Professional Sport Team's Cause-Related Sport Marketing Programs, Anthony Lachowetz, J. Gladden
Exploring The Effectiveness Of Professional Sport Team's Cause-Related Sport Marketing Programs, Anthony Lachowetz, J. Gladden
Anthony J Lachowetz
No abstract provided.
A Framework For Understanding Cause-Related Sport Marketing Programs, Anthony Lachowetz, J. Gladden
A Framework For Understanding Cause-Related Sport Marketing Programs, Anthony Lachowetz, J. Gladden
Anthony J Lachowetz
No abstract provided.
Business-To-Business Relationships And Sport: Using Sponsorship As A Critical Sales Event, Anthony Lachowetz, J. Clark, K. Shimmel, R. Irwin
Business-To-Business Relationships And Sport: Using Sponsorship As A Critical Sales Event, Anthony Lachowetz, J. Clark, K. Shimmel, R. Irwin
Anthony J Lachowetz
No abstract provided.
Cause-Related Sport Sponsorship: An Assesment Of Spectator Beliefs, Attitudes, And Behavioral Intentions, Anthony Lachowetz, R. Irwin, T.B. Cornwell, J. Clark
Cause-Related Sport Sponsorship: An Assesment Of Spectator Beliefs, Attitudes, And Behavioral Intentions, Anthony Lachowetz, R. Irwin, T.B. Cornwell, J. Clark
Anthony J Lachowetz
No abstract provided.
Cause-Related Sport Marketing: How Should It Work?, Anthony Lachowetz, J. Clark, R. Irwin
Cause-Related Sport Marketing: How Should It Work?, Anthony Lachowetz, J. Clark, R. Irwin
Anthony J Lachowetz
No abstract provided.
Corporate Sales Activities And Teh Retention Of Sponsors In The National Basketball Association (Nba), Anthony Lachowetz, M. Mcdonald, W. Sutton, D.H. Hendrick
Corporate Sales Activities And Teh Retention Of Sponsors In The National Basketball Association (Nba), Anthony Lachowetz, M. Mcdonald, W. Sutton, D.H. Hendrick
Anthony J Lachowetz
No abstract provided.
African American Student Athletes' Perceptions Of Career Transition In Sport: A Qualitative And Visual Elicitation, Keith Harrison
African American Student Athletes' Perceptions Of Career Transition In Sport: A Qualitative And Visual Elicitation, Keith Harrison
Dr. C. Keith Harrison
This study focuses on 26 African American athletes and explores their perceptions of athletic career transition. Participants consisted of student athletes from a United States National Collegiate Athletic Association (NCAA) Division IIA institution in the Southeastern region. Participants completed the Life After Sports Scale (LASS), a 58-item inventory utilized to qualitatively and quantitatively examine seven different domains which influence perceptions of the career transition process. The scope of this inquiry examines the qualitative domain of the LASS in which participants were visually primed with a narrative description of a student athlete that has made transition out of sport successfully. Five …