Medicine and Health Sciences Commons^™

Research Exercise: Digital Marketing And Changing Marketing Industry

Stander Symposium Projects

The purpose of this pilot study on digital marketing/social media is to understand best practices as it applies to professional sport teams, corporations and marketing organizations. Current students and professionals could apply this information in their daily work. A literature review on digital media revealed shared practices and up-and-coming trends for those in the digital media industry. Using the information gathered from the literature review, a survey was then created and validated by a panel of experts who are currently working in the profession. The survey was conducted during the spring semester of 2015, utilizing a sample of individuals drawn …