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Equal Discussion Of Significant Findings? Not Confirmation Bias, But A Focus On The Most Significant Findings, Sandra C. Jones, Christopher A. Magee Jun 2013

Equal Discussion Of Significant Findings? Not Confirmation Bias, But A Focus On The Most Significant Findings, Sandra C. Jones, Christopher A. Magee

Sandra Jones

Letter to the editor published in Alcohol and Alcoholism Vol. 47, No. 1, p. 80, 2012


Declining Physical Activity Levels As An Unintended Consequence Of Abolishing Mandatory Campus Service Fees, Sandra C. Jones, Lance R. Barrie Jun 2013

Declining Physical Activity Levels As An Unintended Consequence Of Abolishing Mandatory Campus Service Fees, Sandra C. Jones, Lance R. Barrie

Sandra Jones

Objective: This study investigates the effect of the introduction of voluntary student unionism and subsequent increase in campus facility fees on engagement in physical activity on campus. Participants: Participants were 1,904 students from a large regional NSW (Australia) university across 3 time periods (926 in 2005, 504 in 2006, and 474 in 2007). Methods: Students completed a survey across the 3 time periods, responding to questions about physical activity levels, use of on-campus and off-campus facilities, and barriers to facility use. Results: Participation in physical activity at university facilities was low overall, and declined substantially between 2005 and 2007, with …


Exposure To Alcohol Advertising And Alcohol Consumption Among Australian Adolescents, Sandra C. Jones, Christopher A. Magee Jun 2013

Exposure To Alcohol Advertising And Alcohol Consumption Among Australian Adolescents, Sandra C. Jones, Christopher A. Magee

Sandra Jones

Aims: Underage drinking is a major problem in Australia and may be influenced by exposure to alcohol advertising. The objective of the present study was to collect data on 12 17 year old Australian adolescents' exposure to different types of alcohol advertising and examine the association between exposure to advertising and alcohol consumption. Methods: A cross-sectional survey of 1113 adolescents aged 12 17 years recruited with a variety of methods to gain a cross-section of participants across metropolitan, regional and rural New South Wales (including independent schools, mall intercepts and online). Participants answered a series of questions assessing adolescents' exposure …


Implementation And Evaluation Of A Community-Based Social Marketing Campaign To Create Awareness Of Hypertension As A Risk Factor For Dementia, Kelly Andrews, Lyn Phillipson, Sandra C. Jones, Danika Hall, J. Potter, Gaye Sykes Jun 2013

Implementation And Evaluation Of A Community-Based Social Marketing Campaign To Create Awareness Of Hypertension As A Risk Factor For Dementia, Kelly Andrews, Lyn Phillipson, Sandra C. Jones, Danika Hall, J. Potter, Gaye Sykes

Sandra Jones

As the Australian population ages, the incidence of dementia is rising in epidemic proportions, with serious implications for sufferers, carers and health services. There is a compelling need for effective early intervention and prevention strategies as well as models to guide knowledge translation to improve dementia prevention and care. The most modifiable risk factor for dementia is hypertension and treating hypertension in midlife is the most effective means of reducing dementia risk, yet public awareness of this is extremely low. The purpose of this pilot project was to plan, implement and evaluate a social marketing campaign to raise community awareness …


Health Claims And Food Advertising: Comparison Of Marketing And Nutrition Experts' Ratings Of Magazine Advertisements, Sandra C. Jones, Peter Williams, Linda C. Tapsell, Kelly L. Andrews Jun 2013

Health Claims And Food Advertising: Comparison Of Marketing And Nutrition Experts' Ratings Of Magazine Advertisements, Sandra C. Jones, Peter Williams, Linda C. Tapsell, Kelly L. Andrews

Sandra Jones

To determine the nature and differences in expert opinion from the fields of nutrition and marketing on the use of health claims in the 30 most frequently appearing Australian magazine food advertisements, a survey was conducted with 28 nutritionists and 21 marketing experts in Australia and New Zealand. The experts assessed the advertisements with respect to the accuracy of the nutrition claims, the tactics and intentions of the advertising strategy and the accessibility of the nutrition information to lay consumers. Of 28 advertisements where a claim was identified, for only one did more than 90% believe the claim to be …


Are Pre-Adolescent Girls' Magazines Providing Age-Appropriate Role Models?, Belinda S. Fabrianesi, Sandra C. Jones, Amanda Reid Jun 2013

Are Pre-Adolescent Girls' Magazines Providing Age-Appropriate Role Models?, Belinda S. Fabrianesi, Sandra C. Jones, Amanda Reid

Sandra Jones

Purpose – Repeated exposure to unrealistic notions of female beauty and body shapes, and limited gender stereotypes, may result in the internalization of those standards by pre-adolescent girls. The purpose of this content analysis is to examine the celebrity role models to whom young girls are exposed via magazines specifically targeted at the “tween” audience. Female celebrities are contrasted with those in magazines targeted at older adolescent girls. Design/methodology/approach – Two pre-adolescent girls’ magazines, Total Girl and Barbie, and two adolescent girls’ magazines, Dolly and Girlfriend, were analyzed for the first six months of 2005. All photos (including advertising images) …


Marketing To Children And Teens On Australian Food Company Websites, Sandra C. Jones, Amanda Reid Jun 2013

Marketing To Children And Teens On Australian Food Company Websites, Sandra C. Jones, Amanda Reid

Sandra Jones

Given the role that food marketing plays in influencing dietary patterns in children, the aim of this research was to explore the internet-based marketing tactics employed by eight leading Australian food companies that produce and distribute foods that are predominantly consumed by children. We examined the marketing policies and child-targeted internet marketing practices of eight major Australian food companies. Seven of the eight food companies have websites or sections of sites that are devoted to children and/or teenagers; with downloadable materials and extensive direct marketing. Of most concern was the collection of detailed personal information from children and/or teenagers, which …


Saving Lives Or Raising Revenue: Analysing Media Coverage Of The Alcopops Tax In Light Of The Evidence On Its Effects, Sandra C. Jones, Laura Robinson Jun 2013

Saving Lives Or Raising Revenue: Analysing Media Coverage Of The Alcopops Tax In Light Of The Evidence On Its Effects, Sandra C. Jones, Laura Robinson

Sandra Jones

The Australian Government increased the tax on ready-to-drink (RTD) alcohol beverages in 2008, in order to address concerns about increasing alcohol consumption among young people. This decision resulted in significant debate and discussion in the media, and in academic circles. The aim of the current study was to examine media coverage of the debate – and particularly the arguments posed in favour of and against the tax – now that we have objective evidence of its impact. We find that business owners and industry groups were vocal in the media, raising a number of arguments in opposition to the tax; …


Not Just The Taste: Why Adolescents Drink Alcopops, Sandra C. Jones, Samantha Reis Jun 2013

Not Just The Taste: Why Adolescents Drink Alcopops, Sandra C. Jones, Samantha Reis

Sandra Jones

Purpose – The purpose of this paper is to determine the features of alcopops which make them attractive to Australian adolescents, which features are most important in determining choice of ready-to-drinks (RTDs) over other alcoholic drinks, and whether these vary by age and gender. Design/methodology/approach – Mixed methods study. Participants in Study 1 (focus groups) were 72 adolescents aged 12-17 from New South Wales, Australia; four groups each from Sydney (metropolitan area), Wollongong (regional) and Dubbo (rural); and in Study 2 (survey), 1,263 adolescents aged 12-17 recruited through schools, mall intercepts, and online. Findings – The predominant factor influencing preference …


Improving Sun Protection Behaviour Through Evidence-Based Campaigns, Anita Tang, Lyn J. Phillipson, Sandra C. Jones, Keryn M. Johnson Jun 2013

Improving Sun Protection Behaviour Through Evidence-Based Campaigns, Anita Tang, Lyn J. Phillipson, Sandra C. Jones, Keryn M. Johnson

Sandra Jones

No abstract provided.


Direct To Consumer Advertising Versus Disease Awareness Advertising: Consumer Perspectives From Down Under, Danika Hall, Sandra C. Jones, J. Hoek Jun 2013

Direct To Consumer Advertising Versus Disease Awareness Advertising: Consumer Perspectives From Down Under, Danika Hall, Sandra C. Jones, J. Hoek

Sandra Jones

At present, only the United States and New Zealand allow direct-to-consumer advertising (DTCA) of prescription medicine. In other countries where DTCA is not allowed, including Australia and the United Kingdom, pharmaceutical companies undertake disease awareness advertising (DAA). In DAA, advertisements do not name a drug directly, but provide general information about diseases and treatments, and encourage consumers to talk to their doctor. Similar debate surrounds these two forms of advertising, yet while past research has explored consumers' attitudes and behaviour in response to DTCA, little consideration has been given to DAA. This paper compares Australian consumers' perceptions of DAA with …


I Eat Milo To Make Me Run Faster: How The Use Of Sport In Food Marketing May Influence The Food Beliefs Of Young Australians, Lyn J. Phillipson, Sandra C. Jones Jun 2013

I Eat Milo To Make Me Run Faster: How The Use Of Sport In Food Marketing May Influence The Food Beliefs Of Young Australians, Lyn J. Phillipson, Sandra C. Jones

Sandra Jones

This paper reports on one of a series of studies exploring the marketing strategies utilised byleading Australian food companies that produce and distribute foods that are predominantlyconsumed by children, and consumer responses to these practices. The focus is on the use ofsport and sporting celebrities to promote food products and the influence of these promotionson the food attitudes and preferences of young people. The qualitative research with children(6-12 years) and teens (12-14 years) supports results from previous research that brandingmay have an influence on food preferences. Importantly, it also suggests that associatingparticular foods with sports may influence young peoples food …


Do Australian Adolescent Female Fake Tan (Sunless Tan) Users Practice Better Sun-Protection Behaviors Than Non-Users?, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald C. Iverson Jun 2013

Do Australian Adolescent Female Fake Tan (Sunless Tan) Users Practice Better Sun-Protection Behaviors Than Non-Users?, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald C. Iverson

Sandra Jones

Objective: To determine differences in sun-protection behaviours, and incidence of sunburn, between Australian adolescent female fake tan users and non-users. Design: Cross sectional survey. Method: 398 adolescent females aged 12 to 18 years participated in a survey at public venues, schools, and online. The main outcome measures were self-reported fake tan usage in the past 12 months, frequency of sunburns and habitual sun-protection behaviours. Setting: Surveys were completed in New South Wales, Australia. Results: The prevalence of self-reported use of fake tanning products in the past 12 months among Australian adolescent females was 34.5%. Female fake tan users were significantly …


What Influences Australian Women To Not Drink During Pregnancy?, Sandra C. Jones, Joanne Telenta Jun 2013

What Influences Australian Women To Not Drink During Pregnancy?, Sandra C. Jones, Joanne Telenta

Sandra Jones

There is a strong social norm against consuming alcohol during pregnancy. However, many women do not realise they are pregnant until the sixth week and are not provided with information about the risks of consuming alcohol until they visit a health professional in the second trimester. We conducted semi-structured interviews with 12 midwives and 12 pregnant women from two regions inNSWin 2008–09 to explore attitudes towards alcohol consumption during pregnancy, and the factors that may encourage or inhibit women from following the recommendation to abstain from drinking while pregnant. Both groups noted the social issues around pregnant women consuming alcohol …


Non-Advertising Alcohol Promotions In Licensed Premises: Does The Code Of Practice Ensure Responsible Promotion Of Alcohol?, Sandra C. Jones, Melissa Lynch Jun 2013

Non-Advertising Alcohol Promotions In Licensed Premises: Does The Code Of Practice Ensure Responsible Promotion Of Alcohol?, Sandra C. Jones, Melissa Lynch

Sandra Jones

Introduction and Aims. Binge drinking is a major public health issue in Australia, particularly among young people. There has been a considerable focus on alcohol advertising, among both researchers and policy makers, resulting in efforts to bring about some level of regulation of unacceptable advertising practices. However - despite the existence of a Code of Practice for Responsible Promotion of Liquor Products which provides 'a framework of practices which are considered acceptable and reasonable' for licensed premises - there are few, if any, data on the nature and extent of promotions which could arguably fall under either 'acceptable' or 'unacceptable' …


Branded Food References In Children's Magazines: 'Advertisements' Are The Tip Of The Iceberg, Sandra C. Jones, Parri Gregory, Lisa K. Kervin Jun 2013

Branded Food References In Children's Magazines: 'Advertisements' Are The Tip Of The Iceberg, Sandra C. Jones, Parri Gregory, Lisa K. Kervin

Sandra Jones

Objective: While children's magazines 'blur the lines' between editorial content and advertising, this medium has escaped the calls for government restrictions that are currently associated with food advertisements aired during children's television programming. The aim of this study was to address significant gaps in the evidence base in relation to commercial food messages in children's magazines by systematically investigating the nature and extent of food advertising and promotions over a 12-month period. Method: All issues of Australian children's magazines published in the calendar year 2009 were examined for references to foods or beverages. Results: Approximately 16% of the 1678 food …


Industry Partnerships For Health Nonprofits And Disease Awareness Advertising, Danika Hall, Sandra C. Jones, Donald C. Iverson Jun 2013

Industry Partnerships For Health Nonprofits And Disease Awareness Advertising, Danika Hall, Sandra C. Jones, Donald C. Iverson

Sandra Jones

Marketing partnerships between non-profit organisations (NPOs) and industry generally bring favourable results for both parties (Brønn and Vrioni 2001; Varadarajan and Menon 1988). However, there is some scepticism about corporate exploitation of such arrangements and growing concern in Australia and elsewhere about partnerships between the pharmaceutical industry and NPOs (Angell 2006; Moynihan and Cassels 2005) and the co-sponsorship of Disease Awareness Advertising (DAA). This paper reports the findings from a study of how Australian women respond to DAA with differing sponsors including their ability to identify, and their attitude toward, the sponsor. The results are of importance for health NPOs …


Cheap As Chips: The Price Of Rtds In New South Wales, Sandra C. Jones, Lance R. Barrie, Parri Gregory Jun 2013

Cheap As Chips: The Price Of Rtds In New South Wales, Sandra C. Jones, Lance R. Barrie, Parri Gregory

Sandra Jones

Ready-to-drink products have been the subject of considerable concern in relation to their contribution to the problems associated with alcohol consumption among young people. In recognition of the impact of low price of RTDs on adolescent and young peoples alcohol consumption, the Federal Government introduced an increase in the tax on RTDs on Sunday 27th of April 2008. The purpose of the current study was to examine the current price of RTDs in New South Wales, and whether the taxation change has increased the price of RTDs to a point where they are unlikely to be affordable for underage drinkers.


Disease Awareness Advertisements In Australian Magazines: An Analysis Of Content And Compliance, Danika Hall, Sandra C. Jones, Donald C. Iverson Jun 2013

Disease Awareness Advertisements In Australian Magazines: An Analysis Of Content And Compliance, Danika Hall, Sandra C. Jones, Donald C. Iverson

Sandra Jones

In Australia, Direct to Consumer Advertising (DTCA) of prescription medicine is prohibited; however pharmaceutical companies can communicate directly with consumers via Disease Awareness Advertising (DAA). DAA can contain information about a disease including treatment information, but cannot mention the name of a particular product or brand. DAA is currently regulated by the industry body Medicines Australia (MA). In the current study, content analysis methodology was used to determine the extent and nature of DAA in popular Australian women’s magazines which were monitored for 12 months. Findings relating to the use of visual appeals in the imagery and rational appeals in …


You Are What Your Children Eat: Using Projective Techniques To Investigate Parents' Perceptions Of The Food Choices Parents Make For Their Children, Gary I. Noble, Sandra C. Jones, Danielle Mcvie Jun 2013

You Are What Your Children Eat: Using Projective Techniques To Investigate Parents' Perceptions Of The Food Choices Parents Make For Their Children, Gary I. Noble, Sandra C. Jones, Danielle Mcvie

Sandra Jones

The aim of this study was to investigate the underlying reasons for parents' decisions about their children's diets. This study used the projective methodologies of picture response and third-person techniques (projective questioning), which are designed to elicit people's underlying motivations, beliefs, attitudes and concerns, particularly those beliefs which people find hard to articulate. We found a significant difference in parents' perceptions of the woman in the scenario in response to all four of the statements that related directly to food choices. This study provides support for the contention that parents reports of their intentions and behaviours regarding food choices for …


'If Only...': Counterfactual Thinking Heightens Women's Sense Of Responsibility Regarding Mammography Screening, Amy Y. Chan, Sandra C. Jones, Karen T. Rich Jun 2013

'If Only...': Counterfactual Thinking Heightens Women's Sense Of Responsibility Regarding Mammography Screening, Amy Y. Chan, Sandra C. Jones, Karen T. Rich

Sandra Jones

The present study tested the prediction that counterfactual thinking (thoughts of if only&) provides a vivid means for women to imagine whatcould have been done differently in hypothetical breast cancer scenarios for the protagonist to avoid their predicament.This should then encourage themto adopt a more preventative approach to and take greater personal responsibility toward their own breast health.Women aged 50 and older (N=181) read either a standard pamphlet on mammography rescreening or one containing counterfactually framed scenarios.The latter depicted fictitiouswomen whose failure to have routine mammograms contributed to their diagnosis with advance-stage breast cancer.The counterfactual group subsequently indicated greater feelings …


Health Warning Labels On Alcohol Products - The Views Of Australian University Students, Sandra C. Jones, Parri Gregory Jun 2013

Health Warning Labels On Alcohol Products - The Views Of Australian University Students, Sandra C. Jones, Parri Gregory

Sandra Jones

While Australian legislation does not currently require health warning labels on alcohol products, several medical and advocacy organisations have been campaigning for their mandatory inclusion. The current study examines the attitudes and opinions of university students (a particularly high risk group) relating to these messages, and the likelihood of such labeling influencing personal behaviours, in order to establish whether the introduction of these labels is likely to be effective. Alcohol warning labels have the potential to influence behaviours of adolescents and young adults, especially if modifications are made to the content and format of these – suggestions are given in …


Dementia, Stigma And Intentions To Help-Seek: A Pilot Study Of Australian Adults 40 To 65 Years, Lyn Phillipson, C Magee, Sandra C. Jones, S Reis, E Skladzien Jun 2013

Dementia, Stigma And Intentions To Help-Seek: A Pilot Study Of Australian Adults 40 To 65 Years, Lyn Phillipson, C Magee, Sandra C. Jones, S Reis, E Skladzien

Sandra Jones

Stigma (prejudice or negative stereotypes associated with personal attributes such the presence of ill health or disease) is an important concept as it has the potential to adversely impact on social exclusion, help seeking behaviours and the utilisation of health and social services. Whilst limited international research suggests that there may be stigma associated with dementia, this paper presents results from the first comprehensive study to explore stigma towards dementia in Australia. Results from an online survey of Australian adults (45-60 years) outline the nature and presence of negative attitudes or stereotypes towards dementia and people living with dementia, and …


Rtds In Australia: Expensive Designer Drinks Or Cheap Rocket Fuel?, Sandra C. Jones, Lance Barrie Jun 2013

Rtds In Australia: Expensive Designer Drinks Or Cheap Rocket Fuel?, Sandra C. Jones, Lance Barrie

Sandra Jones

Introduction and Aims. The ready-to-drink (RTD) market is growing rapidly, and this product category has been shown to be particularly appealing to young drinkers. The purpose of this study was to identify and describe the range and availability of RTDs available in New South Wales (NSW) (including metropolitan, regional and rural areas), with a particular focus on the variations in alcohol content and pricing. Design and Methods. A total of 52 alcohol outlet audits were conducted across nine locations, including metropolitan, regional and rural New South Wales. Trained auditors recorded the RTDs for sale in each outlet, including …


Dosimetric Image Reconstruction In Eye Brachytherapy Using Silicon Pixelated Detectors, M Weaver, M Petasecca, M L. F Lerch, D Cutajar, J Jakubek, S Pospisil, Anatoly B. Rosenfeld Jun 2013

Dosimetric Image Reconstruction In Eye Brachytherapy Using Silicon Pixelated Detectors, M Weaver, M Petasecca, M L. F Lerch, D Cutajar, J Jakubek, S Pospisil, Anatoly B. Rosenfeld

Anatoly Rozenfeld

This study presents a high spatial resolution dosimetry system for quality assurance of I-125 eye plaques. The system is based on a silicon pixelated detector and is capable of deriving 3D dose distributions. A simple design was implemented, incorporating a movable eye plaque in a small water phantom above the silicon Medipix2 detector. It is designed for obtaining 2D dose distributions at different depths in water, for subsequent 3D dose mapping. The effect of backscattering in a medium placed behind the Medipix2 to simulate surrounding tissue has been studied in terms of dose distribution. Additionally, two modes of acquisition, event …


Designing A Digital Ecosystem For The New Museum Environment: The Virtual Museum Of The Pacific, Jennie A. Lawson, Peter W. Eklund, Peter Goodall, Timothy Wray, Vinod Daniel, Melanie Van Olffen Jun 2013

Designing A Digital Ecosystem For The New Museum Environment: The Virtual Museum Of The Pacific, Jennie A. Lawson, Peter W. Eklund, Peter Goodall, Timothy Wray, Vinod Daniel, Melanie Van Olffen

Amanda Lawson

The Virtual Museum of the Pacific is a social media platform for a digital ecosystem, which enables a variety of user communities to engage with the Pacific Collection of the Australian Museum. The success of the system depends on facilitating the development of culturally relevant folksonomies and encouraging a conversation between online communities. In this paper we explore the relationships between stakeholders, folksonomy and taxonomy, to reveal the design strategies which inform this digital ecosystem. Our analysis defines the scope for the social tagging component of our information model and discusses how users might interact with objects (in terms of …


What Are You Willing To Change To Promote Your Patients' Oral Health? Find Out How Motivational Interviewing Can Help You Help Your Patients, Don Morrow, Clive S. Friedman, Jennifer D. Irwin May 2013

What Are You Willing To Change To Promote Your Patients' Oral Health? Find Out How Motivational Interviewing Can Help You Help Your Patients, Don Morrow, Clive S. Friedman, Jennifer D. Irwin

Jennifer D. Irwin

No abstract provided.


What Are You Willing To Change To Promote Your Patients' Oral Health? Find Out How Motivational Interviewing Can Help You Help Your Patients, Don Morrow, Clive S. Friedman, Jennifer D. Irwin May 2013

What Are You Willing To Change To Promote Your Patients' Oral Health? Find Out How Motivational Interviewing Can Help You Help Your Patients, Don Morrow, Clive S. Friedman, Jennifer D. Irwin

Donald Morrow

No abstract provided.


‘Da, Da Canada, Nyet, Nyet Soviet:’ From Hagiography To Reality In The Canada: Soviet 1972 Hockey Series, Don Morrow Apr 2013

‘Da, Da Canada, Nyet, Nyet Soviet:’ From Hagiography To Reality In The Canada: Soviet 1972 Hockey Series, Don Morrow

Donald Morrow

This paper forms part of a panel presentation and discussion that re-evaluates the Summit Series from a more critical perspective than the nostalgic rhetoric of the recent, 2012, 40th anniversary of the event. This part of the panel presentation will examine this question: What factors have served to enshrine the Series to the Mythic and Mono-mythic Levels? Evidence utilized includes game-films from the series; the collective rhetoric of secondary sources such as 27 Days in Sept, Face Off at the Summit, Hockey Nite in Moscow, The Days Canada Stood Still, Hockey Showdown, and Shooting for Glory; film analysis such as …


Applied Motivational Interviewing For Client-Centered Practice In Geriatric Care., Don Morrow, Jennifer Irwin Apr 2013

Applied Motivational Interviewing For Client-Centered Practice In Geriatric Care., Don Morrow, Jennifer Irwin

Donald Morrow

This presentation will be an interactive, experiential and practical session devoted to ‘hands on’ motivational interview skills. Participants will learn such applied skills as using powerful questions, listening more acutely, moving status talk to change talk and rolling with patient resistance to facilitate behaviour change. You will learn how to use MI skills specifically applied to older adults