Horticulture Commons^™

Flower Meanings: Are They Relevant Today?, Dakota R. Moore

Murray State Theses and Dissertations

This qualitative study sought to describe contemporary views of ten selected flower specimens regarding the feelings they evoke in thirty participants divided evenly across three generations: Baby Boomers, Generation X, and Millennial. Little research exists in the scholarly body of knowledge regarding definitions of flowers; however, industry publications have captured some traditionally held definitions of some flowers. This phenomenological study utilized participants in the three generations of interest by showing each participant photos of ten selected cut flower specimens and asking them five questions about the emotions evoked by each flower, how they would feel if they received each flower, …