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Full-Text Articles in Plant Sciences
Getting What You Want: A Compelling, Reusable, One-Page Message., Martin A. Draper, Betsy B. Draper
Getting What You Want: A Compelling, Reusable, One-Page Message., Martin A. Draper, Betsy B. Draper
Academic Chairpersons Conference Proceedings
Using examples from planning and evaluation, government and business models, presenters will share tactics and strategies for simple, concise communications on important issues. Participants will practice by developing a one-page position paper, briefing paper or decision memo.
Media Portrayal Of Gm Science And Citrus Greening In State And National Newspapers, Jeremy D'Angelo, Jason D. Ellis Ph.D., Katherine Burke Ph.D., Taylor Ruth
Media Portrayal Of Gm Science And Citrus Greening In State And National Newspapers, Jeremy D'Angelo, Jason D. Ellis Ph.D., Katherine Burke Ph.D., Taylor Ruth
Journal of Applied Communications
Huanglongbing (HLB), commonly known as citrus greening, is a bacterial disease severely affecting the profitability and continuation of the citrus industry in Florida and is threatening the citrus industry in other states as well. Currently, the disease only can be managed, not cured. Gene-based therapies, such as GM science, have been identified as a viable long-term solution. However, consumer acceptance of genetically modified food is low and their understanding and acceptance of new technologies is largely dependent on what they receive through mass media. Therefore, the purpose of this research is to understand news coverage of both citrus greening and …