Comparative Nutrition Commons^™

Using Adaptive Conjoint Analysis And Market Simulations To Determine The Effect And Usefulness Of Nutrition Label Information In Consumer Purchase Decisions, Constance J. Geiger

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Nutrition labeling research suggests consumers want nutrition information on the label; however, many do not comprehend it. The purpose of Phase I was to determine the effect of: 1. two levels of nutrition label formats; 2. three levels of nutrition information load on consumers' preference for product choice using adaptive conjoint analysis. A computer interactive interview was conducted on 252 consumers in Crossroads Mall, Salt Lake City, Utah. label alternatives were printed on soup cans to realistically portray the information. The conjoint analysis compared the attributes, nutrition information format, and nutrition information load in addition to brand and price and …