Life Sciences Commons^™

Marketing Options For Grapes And Grape Products, Pamela Brady, Michael Thomsen, Justin R. Morris

Research Reports and Research Bulletins

Many owners of small- and medium-size farms in Arkansas and across the U.S. have begun to explore the potential of juice and wine grapes as an alternative crop to increase the profitability and stability of their farming operations. Grapes are unique in that they are not only well-suited for marketing through traditional commercial channels but also are popular in direct marketing venues such as produce stands, farmers markets, community sponsored agricultural ventures, and pick-your-own operations. This publication provides an overview of the various types of market channels available for grape growers and explores their potential as outlets for regional grape …