Life Sciences Commons^™

Skeptics And “The White Stuff” : Promotion Of Cows’ Milk And Other Nonhuman Animal Products In The Skeptic Community As Normative Whiteness, Corey Lee Wrenn

Dietary Choice and Foods of Animal Origin Collection

This article discusses a dairy advertising campaign featuring skeptic Derren Brown. I explore the various health claims made in the ads as well as a report Brown featured on his website that claimed consumption of cow’s milk is linked to longevity. I discuss how dairy consumption is largely linked to race and ethnicity. It is a practice enjoyed primarily by European whites as most nonwhites are lactose intolerant. Lactose intolerance is a normal biological process associated with weaning, but it is medicalized and made deviant because it is not part of the white experience. I also mention comments made by …