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B637: Reducing The Frequency Of Home Delivery Of Milk, Homer Metzger, James H. Clarke

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Home delivery of milk is faced with rising costs and price competition from stores. To remain in business the retail route operator must sell more product per customer or provide a minimum amount of service for customers. This report is concerned with the feasibility of providing a minimum amount of service through reducing the frequency of delivery on home delivery routes. Information on experience with and attitudes toward reduced delivery was obtained by personal and mail interviews from distributors in the northeast and from households in Kentucky, Maine and West Virginia during the period 1960 to 1963.This study is a …