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Full-Text Articles in Life Sciences
The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid
The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid
Faculty of Health and Behavioural Sciences - Papers (Archive)
Coinciding with the rise of raunch culture, a new female stereotype has emerged in advertising - the lusty, busty exhibitionist who exudes sexual power and confidence. Previous research has generally found that women react less positively to female sexual images in alcohol advertising than males, but different sexual stereotypes have not been explicitly examined. The present study utilizes different types of sexual appeals in three televised advertisements for alcohol brands and investigates the relationship between types of sexual imagery and attitude to the advertisement, stated reasons for (dis)liking the advertisement and purchase intention (PI) among 268 Australian university students. Surprisingly, …
Education Improves Bra Knowledge And Fit, And Level Of Breast Support In Adolesent Female Athletes: A Cluster-Randomised Trial, Deirdre Mcghee, Julie R. Steele, Bridget J. Munro
Education Improves Bra Knowledge And Fit, And Level Of Breast Support In Adolesent Female Athletes: A Cluster-Randomised Trial, Deirdre Mcghee, Julie R. Steele, Bridget J. Munro
Faculty of Health and Behavioural Sciences - Papers (Archive)
Questions: Can an education booklet handed out by a physiotherapist improve bra knowledge and fit, and level of breast support, of bras worn by adolescent female athletes? Design: Cluster-randomised trial with intention-to-treat analysis. Participants: 115 adolescent females from four regional sporting academies aged 16 yr (SD 1) and with an average Australian bra size of 12B. Intervention: The experimental group received an education booklet on bra fit and breast support from a sports physiotherapist. The control group received no intervention. Outcome measures: The primary outcome was bra knowledge measured by a questionnaire. Secondary outcomes were a pass on the Bra …