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Full-Text Articles in Life Sciences
What Australians Know And Believe About Bird Flu: Results Of A Population Telephone Survey, Sandra Jones, Donald Iverson
What Australians Know And Believe About Bird Flu: Results Of A Population Telephone Survey, Sandra Jones, Donald Iverson
Don C. Iverson
The avian influenza A (A/H5N1) virus has attracted the attention of governments and health organizations throughout the world because of its pandemic potential. Despite the emerging nature of A/H5N1, there is limited research on public knowledge and perceptions of this disease. This study is based on a computer-assisted telephone interviewing survey conducted in May 2006 to determine the Australian publics knowledge of A/H5N1, their willingness to engage in preventive behaviors, and their acceptance of potential messages for communication campaigns. Awareness and concern about bird flu is low (lower than a recent survey of U.S. residents). There appears to be widespread …
Relax, You're Soaking In It: Sources Of Information About Infant Formula, Nina Berry, Sandra Jones, Donald Iverson
Relax, You're Soaking In It: Sources Of Information About Infant Formula, Nina Berry, Sandra Jones, Donald Iverson
Don C. Iverson
Although the advertising of infant and follow-on formula products in Australia is prohibited by the Marketing in Australia of Infant Formulas: Manufacturers and Importers Agreement (1992), toddler milk is advertised without restriction. Recent research suggests that Australian mothers perceive advertisements for toddler milk to also be advertisements for infant formula. Furthermore, they tend to accept the messages they encounter in these advertisements uncritically. This study used established qualitative market research strategies to investigate what mothers, and those who influence mothers, know about formula milk products. This included exploration of commonly used sources of information, how toddler milk advertisements are interpreted …