Life Sciences Commons^™

Empowering Hope-Based Climate Change Communication Techniques For The Gulf Of Maine, Aimee Bonanno, Megan Ennes, Jennifer A. Hoey, Emily Moberg, Sarah-Mae Nelson, Nette Pletcher, Richelle L. Tanner

Biology, Chemistry, and Environmental Sciences Faculty Articles and Research

The Gulf of Maine is one of the fastest warming marine areas on the planet: The industries and creatures that call it home face an unprecedented shift in their interactions and existence. Scientists, policy makers, and practitioners often want to communicate to the public about the seriousness of the situation to encourage mitigation and adaptation. Many standard communication strategies that rely on fear and scientific authority alone—rather than comprehensive explanations that include solutions—can leave audiences feeling overwhelmed and disengaged, instead of hopeful and motivated to act. In this practice bridge, we showcase a social science research-based climate change communication “tool-kit” …