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Food Science

Purdue University

Willingness to pay

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Full-Text Articles in Life Sciences

Producer Willingness To Pay For Enhanced Packaging To Prevent Postharvest Decay Of Strawberries, Brian Coffey, Valentina Trinetta, Londa Nwadike, Umut Yucel Apr 2020

Producer Willingness To Pay For Enhanced Packaging To Prevent Postharvest Decay Of Strawberries, Brian Coffey, Valentina Trinetta, Londa Nwadike, Umut Yucel

Journal of Applied Farm Economics

We surveyed specialty crop producers in Kansas and Missouri to determine producer willingness to pay for new active packaging technology that prevents postharvest loss and increases shelf life. The survey also asked demographic questions to determine the producer and operation traits for this growing segment of production agriculture. More than half of those surveyed were female, and 60% were under 50 years of age. Smaller operations tend to utilize direct marketing and social media activity more than larger operations. Parametric willingness to pay estimates are approximately $0.39 per cardboard flat to purchase the antifungal film that increases shelf life of …


Evolution Of Food Quality Demand In The Food Service Industry In China: The Case Of Duck, Rachel Alison Carnegie Jul 2014

Evolution Of Food Quality Demand In The Food Service Industry In China: The Case Of Duck, Rachel Alison Carnegie

Open Access Theses

Booming economic growth and rising consumer incomes have impacted food preferences and purchasing behavior in China. At the same time, several internationally publicized food safety incidents, particularly in the animal husbandry sector, have heightened awareness of and concern for food safety and quality in meat and dairy. Rising quality demand and safety concerns have been studied at length in the food retail sector, but also appear to be important in the food service industry. This research uses data from a survey of duck restaurant managers and consumers in Beijing, Shanghai, Chengdu, and Guangzhou to determine preferences and willingness to pay …