Life Sciences Commons^™

Mental Imagery Contributes To Loss Aversion By Amplifying Negative Emotions, Daniel Kroshchuk

CMC Senior Theses

Defined as the experience of sensory information without the presence of external stimuli, mental imagery is thought to play a role in memory, emotional regulation, and decision-making. Recent studies suggest that mental imagery varies widely across the general population, with approximately 2-4% of individuals having a reduction or complete absence of visual imagination, a phenomenon known as aphantasia. Individuals with aphantasia show reduced emotional arousal to fear-inducing imagery, raising the question of how variation in imagery affects cognitive processes that are influenced by emotion. Specifically, in economic decision-making it has been shown that the prospect of loss triggers negative emotions, …