Life Sciences Commons^™

Analyzing The Correlation Between Overall Likeness And Emotional Responses Before And After The Consumption Of Dairy Beverages, Jessica L. Weber

Dairy Science

In today’s food industry there is a need for more research on the correlation between likeness of a product and what kind of emotional response this may lead to. This has potential to allow the food industry to understand consumer purchase intent and use the data collected from specific studies to gain more insight to repeat purchases. The objectives of this study were to understand more about the relationship between overall likeness of dairy beverage products from initial taste to ending taste as well as how these responses related to the emotional responses of the consumption experience. In two geographical …