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Marketing Channels And Internet Technology Used By Specialty Crop Farmers, Sandamali Kanaththa Kankanamge
Marketing Channels And Internet Technology Used By Specialty Crop Farmers, Sandamali Kanaththa Kankanamge
LSU Master's Theses
An online survey was used to collect data on specialty crop farms in 2010 in Louisiana. The objectives included evaluation of familiarity with the Louisiana Food MarketMaker website and the All about Blueberries website, about marketing channels used, and the adoption of electronic and Internet based technologies to assist with marketing of differentiated products. Variables included use and effectiveness of marketing channels, level of use and quality of internet service, use of Internet-based functions and applications, barriers to internet use, frequency of use and usefulness of social media and smart phones, effectiveness of and familiarity with MarketMaker and All about …