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Full-Text Articles in Life Sciences
Hedonic Pricing Of Chocolate Quality Characteristics: Is There A Difference For Fruit Or Nut Chocolate?, Willie B. Bedell, Michael R. Reed
Hedonic Pricing Of Chocolate Quality Characteristics: Is There A Difference For Fruit Or Nut Chocolate?, Willie B. Bedell, Michael R. Reed
Agricultural Economics Presentations
Chocolate campaigns in the United States have focused on the production of premier quality and healthy blend chocolate bars. We expect that merchandising efforts will offer a higher price for fruit or nut blend chocolates. Using online retail data from Amazon, eBay, and Walmart, we applied the hedonic function to estimate retailers offer price for a blended bar. The findings show that online retailers have mixed offer prices for a blend or plain bar. The paper suggests that studies would learn much more from a data and analysis that control for quantity sold and time effects in the chocolate market.