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Consumer Profile Differences Among Utah And Idaho Boaters, Thomas D. Singleton
Consumer Profile Differences Among Utah And Idaho Boaters, Thomas D. Singleton
All Graduate Theses and Dissertations, Spring 1920 to Summer 2023
The purpose of this study was to describe and evaluate the consumer characteristics of boaters in Utah and Idaho. This has entailed a descriptive analysis of boater's socio-economic profiles, facilities and equipment, preferences and attitudes, and activity patterns.
Concomitantly a test of the hypothesis that boating is not a homogenous recreational activity was attempted. Two statistical analyses were carried out. The first test was to determine whether the profiles of boaters having different activity specialities differed. This was accomplished by finding the means of selected boater characteristics (i.e., income, children, length of boat) for each boating speciality. The L.S.D. multiple …