Life Sciences Commons^™

Two Essays On International Beef And Poultry Consumer Demand, Bhishma Raj Dahal

Masters Theses

This study examines meat preferences in China and Rwanda. In China, we analyzed the factors associated with frequent beef purchasing decisions. Using a survey of 560 consumers in Beijing, Shanghai, and Guangzhou, we found that nearly 50% of respondents purchased beef at least 2-3 times a week. Those who purchased specific cuts of beef from wet markets and supermarkets and considered the country of origin and growth hormone-free products important were likely to buy beef more often. The frequency of consumption was also higher for younger respondents with higher wages and those who prioritized price and premium quality. Our findings …