Life Sciences Commons^™

Target Consumers For Locally Grown Fruit In Utah, Kynda R. Curtis, Makaylie Langford, Tammy King

All Current Publications

This fact sheet describes target consumers for locally grown fruits and fruit products in Utah. The data examined here comes from an online survey (via Qualtrics) of Utah consumers conducted in 2023. Here, we compare consumers who are willing to pay a higher premium for local fruit products and those who are not, outlining the distinction between them in terms of their demographics, purchasing patterns and shopping habits, as well as their lifestyle and attitudes.

Target Consumers For Organically Grown Fruit In Utah, Kynda R. Curtis, Makaylie Langford, Tammy King

All Current Publications

This fact sheet provides an overview of target consumers for organically grown fruits and fruit products in Utah. The data examined here comes from an online survey (via Qualtrics) of Utah consumers conducted in 2023. Here, we compare those willing to pay premiums for organically grown fruit and those unwilling to do so, outlining the distinction between them in terms of their demographics, purchasing patterns and shopping habits, as well as their lifestyle and attitudes.

Fruit Production And Opportunities For Growers In Utah, Makaylie Langford, Kynda R. Curtis

All Current Publications

This fact sheet discusses the state of the fruit industry in Utah, its impact on the Utah economy, as well as current challenges the fruit industry faces and opportunities for fruit growers moving forward. These challenges and opportunities underscore the importance of fruit to the state’s economy, as growers navigate urbanization, competition, and consumer preferences for locally grown produce. Fostering collaboration between consumers and growers will ensure a commitment to local agriculture and community support.

Consumer Perceptions And Preferences For Utah Fresh And Packaged Fruit, Makaylie Langford, Kynda R. Curtis, Marcelo Pignatari

All Current Publications

In this fact sheet, we discuss the results of a 2023 study examining Utah consumer perceptions and preferences for Utah fresh and packaged fruit products. Study data were collected online via a Qualtrics survey, and 384 Utah adults completed the survey. Utah consumer food behaviors and attitudes, including participation in food and agricultural tourism activities, are discussed. We analyze the most consumed fruits and the preferred purchasing options for various fruit types, such as packaged, frozen, canned, and fresh. Additionally, we explore the factors influencing consumers’ decisions when buying fruit and review the product information they rely on. Overall, the …

Fruit Consumption Indicators: Who Consumes More Fruit In Utah?, Makaylie Langford, Kynda R. Curtis

All Current Publications

This fact sheet discusses fruit consumption patterns in Utah, exploring the key demographic and socioeconomic factors linked to increased fruit intake. Fruit growers and marketers can use this information to design effective promotional campaigns targeting consumers more likely to purchase fruit and fruit products.

Utah Fruit Growers Assessment Results Overview, Makaylie Langford, Kynda R. Curtis

All Current Publications

Fruit growers throughout Utah manage operations of varying sizes and sell their fruit products fresh or processed through various direct-to-consumer and wholesale markets. In early winter 2023, researchers conducted an online survey via Qualtrics to better understand the fruit products under production, current marketing methods, grower concerns, and future business interests. This fact sheet provides an overview of the survey results.

Utah Consumer Preferences And Willingness To Pay For Specialty Labeled Fruit Products, Kynda R. Curtis, Makaylie Langford, Marcelo Pignatari

All Current Publications

In this fact sheet, we discuss the results of a 2023 study examining Utah consumer preferences and willingness to pay (WTP) for fruit products labeled local (Utah’s Own™), organic, and GMO-free. We discuss and compare survey respondents' past consumption, awareness, preferences, and attitudes toward these labeling programs. Additionally, we examine consumer WTP values for each of these labels for three fruit varieties and fresh and dried products, namely fresh apples, strawberries, and dried tart cherries.

Cow-Calf Retained Ownership Analysis And Price Forecasting Using An Online Decision-Support Tool, Dillon M. Feuz

All Current Publications

Cow-calf producers frequently must make the decision to either sell their calves at weaning or soon thereafter or retain ownership of the calves through a background/growing phase. While the price they might receive at weaning may be known, there is great uncertainty about what cattle prices might be at the end of the retained ownership program. This fact sheet explains a method for reducing some of the uncertainty with cattle prices when the sale will occur months in the future and introduces a web-based decision-support tool that can help cattle producers quickly analyze the potential returns and risks from various …

Livestock Risk Protection Insurance: Swine, Logan B. Haviland, Ryan Feuz

All Current Publications

Livestock risk protection (LRP) insurance is a partially subsidized livestock insurance provided by the United States Department of Agriculture (USDA) Risk Management Agency (RMA) that provides protection to producers against unexpected price declines. This fact sheet presents specific coverage information for swine and presents optimal coverage options based on historical contract performance.

Livestock Risk Protection Insurance: Fed Cattle, Logan B. Haviland, Ryan Feuz

All Current Publications

Livestock risk protection (LRP) insurance is a partially subsidized livestock insurance provided by the United States Department of Agriculture (USDA) Risk Management Agency (RMA) that provides protection to producers against unexpected price declines. This fact sheet presents specific coverage information for fed cattle and presents optimal coverage options based on historical contract performance.

Livestock Risk Protection Insurance: Feeder Cattle, Logan B. Haviland, Ryan Feuz

All Current Publications

Livestock risk protection (LRP) insurance is a partially subsidized livestock insurance provided by the United States Department of Agriculture (USDA) Risk Management Agency (RMA) that provides protection to producers against unexpected price declines. This fact sheet presents specific coverage information for feeder cattle and presents optimal coverage options based on historical contract performance.

Livestock Risk Protection Insurance Faq, Logan B. Haviland, Ryan Feuz

All Current Publications

Livestock risk protection (LRP) insurance is a partially subsidized livestock insurance provided by the United States Department of Agriculture (USDA) Risk Management Agency (RMA) that provides protection to producers against unexpected price declines. This fact sheet presents commonly asked questions and answers surrounding livestock risk protection insurance. It outlines the purpose of the program and explains how producers can use LRP insurance to mitigate price risk.

Understanding Cut Flower Consumers, Makaylie Langford, Kynda R. Curtis, Melanie Stock

All Current Publications

This fact sheet provides information on cut flower consumers, such as floral preferences and consumer demographics and psychographics. It discusses possible ways to enhance perceived value and interest in cut flowers.

Cut Flower Markets And Marketing In The Intermountain West, Makylie Langford, Kynda R. Curtis, Melanie Stock

All Current Publications

This fact sheet discusses different markets for cut flowers in the Intermountain West, including wholesale and direct-to-consumer markets. Farmers markets, community-supported agriculture and subscription services, u-pick operations, farm venues, and online options are explored, as well as using social media to advertise and build clientele.

An Overview Of The Cut Flower Industry, Makaylie Langford, Kynda R. Curtis, Melanie Stock

All Current Publications

This fact sheet provides an overview of the cut flower industry. It provides information about traditional and specialty cut flowers, comparing flowers sourced locally in Utah and internationally.

Who Values Organic Specialty Bakery Products?, Tatiana Drugova, Kynda R. Curtis

All Current Publications

In this fact sheet, we examine differences in socio-demographics and lifestyle choices between those who view organic as important when purchasing specialty bakery products and those who don’t, with the aim to identify a target market of consumers who prefer organic specialty bakery products. Additionally, we evaluate other important product attributes to consumers seeking organic specialty bakery products. Consumer taste ratings for organic and conventional specialty bakery products are compared for those who value organics and those who don’t to evaluate the impact of taste beliefs on consumer demand for organic specialty bakery products.

Which Factors Influence Consumer Organic Specialty Bakery Product Taste Ratings?, Tatiana Drugova, Kynda R. Curtis

All Current Publications

In this fact sheet, we compare consumer taste ratings for organic and conventional specialty bakery products and analyze what factors explain the differences. These products are typically consumed for pleasure and are more expensive than mainstream baked goods. However, consumers have high quality expectations, including taste, which may be an issue if not satisfactory. Understanding factors that impact consumer taste rating for organic specialty bakery products can help identify what might be done to improve taste perceptions/expectations and the success of organic specialty bakery/pastry products.

Consumer Taste Beliefs Impact Organic Specialty Baked Good Pricing, Tatiana Drugova, Kynda R. Curtis

All Current Publications

In this fact sheet, we discuss how consumer taste beliefs related to organic specialty baked goods differ from their taste beliefs for conventional specialty baked goods, and whether this difference affects the amount consumers are willing to pay for organic-labeled specialty baked goods. In other words, we examine how an organic label on baked goods affects taste perceptions and willingness to pay (WTP). Further, we examine whether providing information about organic labeling standards changes consumer taste beliefs and impacts WTP for organic baked goods. Finally, we examine the impact of providing taste information to mimic scenarios where respondents know the …

Ten Considerations For Solar-Powered Irrigation In Utah, Ngonidzashe Mufute, Matt Yost, Burdette Barker, Kalen Taylor, Mark Nelson, Randall Violett, Jody Gale

All Current Publications

This fact sheet outlines considerations for using solar-powered irrigation in Utah:

• Solar powered irrigation (SPI) is becoming more cost effective and practical to consider on the farm as the cost of alternative sources of energy are rising.
• Irrigators can now benefit from incentives such as tax credits to help offset costs.
• Investing in solar provides more independence from price fluctuations and energy shortages.
• Considerations for SPI systems include energy demand of the irrigation system, type and value of crops grown, available incentives and support, cost and accessibility of alternative energy sources, and multiple uses of the …

Evaluating Alternative Feed Sources During Drought, Matthew D. Garcia, Ruger P. Carter, Ryan Larsen, Eric Thacker, Jacob Hadfield, Reganne K. Briggs, Justen Smith

All Current Publications

During years of drought, it is important to critically evaluate alternative feed sources available for cattle. The traditional method for sustaining a herd through a drought is feeding extra stored forage to compensate for decreased forage production or decreased forage quality available on rangelands and pastures due to drought conditions. However, hay prices rise substantially, and availability decreases due to irrigation water limitations and increased demand from livestock producers. This fact sheet will evaluate why hay prices rise and what alternatives are available to compensate for forage reductions during drought.