Entertainment, Arts, and Sports Law Commons^™

People V. Diaz, Senate Bill 914 And The Fourth Amendment, Caitlin Keane

UC Law SF Communications and Entertainment Journal

After the Diaz decision in January, Senator Mark Leno, a Democrat representing San Francisco, took matters into his own hands and drafted Senate Bill 914. In short, the bill would have overturned the Court's decision and required law enforcement to obtain a search warrant from a neutral magistrate before searching arrestees' portable electronic devices. The bill passed with overwhelming support from both political parties in the State Assembly and State Senate and needed only Governor Brown's signature or tacit approval to become law. Governor Brown vetoed the bill in October 2011, stating, "[t]he courts are better suited to resolve the …

Imposing A Duty In An Online World: Holding The Webhost Liable For Cyberbullying, Elizabeth M. Jaffe

UC Law SF Communications and Entertainment Journal

In light of fettle attempts by state legislatures to subdue the growing cyberbullying epidemic, the time has come to create a civil duty upon those who can control the problem-web hosts and webservers. While the general "foreseeable plaintiff' duty set forth by then-Chief Judge Cardozo in PaIsgraf v. Long Island Railroad Co. has controlled the duty of care owed to the person of another for the last century, Judge Andrews' dissent may hold the key to unlock this new societal problem: "Every one owes to the world at large the duty of refraining from those acts that may unreasonably threaten …

Minor Changes: Altering Current Coogan Law To Better Protect Children Working In Entertainment, Danielle Ayalon

UC Law SF Communications and Entertainment Journal

Coogan Law provides statutory authority designating income earned by a minor under an entertainment contract as the minor's property, rather than the property of the minor's parents. These statutes were first enacted in 1939, substantially revised in 2000, and subsequently amended in 2004. But despite these ongoing efforts to provide financial protection, the adverse interests of parents and their children persist. The concern that many child entertainers are not yet adequately protected invites close scrutiny of the law to assess whether changes are still required to assure children in the entertainment business have optimal protection.

This note examines the current …

Stars In Their Eyes: The Dominance Of The Celebrity Brand And Intellectual Property Norms Protection Through Fan Goodwill, Naeha Prakash

UC Law SF Communications and Entertainment Journal

The widespread celebrity culture in today's society has signaled a shift from celebrity product endorsers to celebrity brands. Right of publicity and trademark laws leave a gap that does not adequately protect a brand as a whole. Rather, these laws make a distinction between the celebrity identity and the product, limiting protection of a brand that includes both components. Social norms found in the interaction between celebrities and fans can provide an alternate form of protection that reinforces ownership rights found in pure intellectual property. This article argues that a celebrity brand should foster fan goodwill to build a brand …

What If The Big Bad Wolf In All Those Fairy Tales Was Just Misunderstood?: Techniques For Maintaining Narrative Rationality While Altering Stock Stories That Are Harmful To Your Client’S Case, Jennifer Sheppard

UC Law SF Communications and Entertainment Journal

Cognitive researches have established that humans think in terms of stories and, consequently, are persuaded by stories. That means that lawyers must be wary of stock stories that effect how an audience views a given set of circumstances. When a stock story is so pervasive that it will not allow a lawyer to ignore it or a more favorable alternative story does not exist, a lawyer can present the client's story from an alternative perspective that will not evoke the embedded knowledge structures triggered by the unfavorable stock story. The lawyer can accomplish this by tinkering with the different threads …

Drafting A Solution: Impact Of The New Salary System On The First-Year Major League Baseball Amateur Draft, Nicholas A. Deming

UC Law SF Communications and Entertainment Journal

Major League Baseball has evolved over the years. What was once a game played by residents of small towns across the country is now a multibillion dollar industry with international ties and ever-expanding exposure. With this transformation, the needs of the game have changed and its place in the judicial framework is unsettled. Currently, there is a growing discrepancy between small-market and large-market Major League Baseball teams. In part, the first-year amateur draft often fails to steer the most talented players to the worst teams because of financial concerns surrounding signing rookies. Major League Baseball had the opportunity to fix …

Libel Capital No More? Reforming British Defamation Law, Stephen Bates

UC Law SF Communications and Entertainment Journal

London has long been known as the libel capital of the world. Through substantive law, expansive jurisdiction, and high litigation costs, the British courts strongly favor libel plaintiffs. Aspects of the system have come under increasing criticism from a variety of sources, including academics, nongovernmental organizations, the United Nations Human Rights Committee, the European Court of Human Rights, the British Ministry of Justice, and a committee of the House of Commons. In March 2011, the British government proposed far-reaching reforms. Four months later, however, new revelations emerged about phone-hacking by Rupert Murdoch's News of the World. As a consequence, the …

Parody Or Identity Theft: The High-Wire Act Of Digital Doppelgangers In California, Katharine Malone

UC Law SF Communications and Entertainment Journal

Several recent high-profile instances of cyberbullying and online impersonation have prompted state legislatures to take action against this real and growing problem. As part of this trend, California recently enacted Senate Bill 1411, which criminalizes "e-personation." At first glance, this statute looks perfectly reasonable: it is short, filled with good intentions, and merely applies existing harassment, intimidation and fraud laws to the relatively recent medium of the Internet. However, a thorough read reveals vague and overly broad language which could result in chilled political activism and free speech. This note analyzes the statute and attempts to provide some guidance on …

Privacy In Social Media: The Right Of Publicity, S. Michael Kernan

UC Law SF Communications and Entertainment Journal

The increasing ubiquity of social media websites like Facebook and Twitter, has led to a growing concern regarding the right of privacy on the internet. The myriad of common law cases on the issue provide website operators (and their advertisers) with little or no clear direction as to what is and is not permitted. At the same time, as websites monetize using an advertising model, that monetization is colliding with privacy rights, specifically, the right of publicity. The right of publicity has been heavily litigated lately, in particular against Facebook as it attempts to monetize its massive user base. This …

Ambush Marketing: Dissecting The Discourse, Brian Lee Pelanda

UC Law SF Communications and Entertainment Journal

This article discusses the problematic discourse in which scholars and corporate complainants such as the International Olympic Committee have discussed the issue of ambush marketing. It argues that those who persistently complain about ambush marketing have wielded the term far too liberally, and thus a great deal of confusion exists between the generally accepted definition of ambush marketing and the reality of the circumstances surrounding the numerous marketing strategies that the term is commonly used to describe. While much of the current literature on the subject concludes that the existing state of the law in the United States is not …

“I Agreed To What?”: A Call For Enforcement Of Clarity In The Presentation Of Privacy Policies, David Thompson

UC Law SF Communications and Entertainment Journal

Though the federal government has enacted statutes regulating privacy policies in limited contexts, there is no generally applicable law governing the nature of privacy policies across all industries. In light of the ever-increasing prevalence of user data collection and the widespread failure of companies under the self-regulatory model to make their policies readable, of reasonable length, and placed in a noticeable location, I argue that such a regulation should be promulgated.

This note will address the difficulties of preserving one's privacy in the digital era, discuss common shortcomings of privacy policies, explore the negative consequences of these shortcomings, then analyze …

Dropped Calls: The Extent Of The Free Speech Guarantee To Wireless Communications Service, Candice Shin

UC Law SF Communications and Entertainment Journal

From former President Hosni Mubarak's final days as ruler of Egypt to the Bay Area Rapid Transit's response to the protests on August 11, 2011, governmental entities have increasingly responded to civil unrest by restricting or shutting down wireless communication networks to thrwart further coordination among civilian agitators. Whether BART itself faces another occasion in which to consider disabling its wireless infrastructure, future protests and threats to public safety in the United States are inevitable. To that end, Congress has considered bills that would grant the President the ability to essentially shut down the Internet, including the Protecting Cyberspace as …

The Wrath Of The Blizz King: How The Ninth Circuit’S Decision In Mdy Industries, Inc. V. Blizzard Entertainment May Slay The Game Genie, Alessandra Garbagnati

UC Law SF Communications and Entertainment Journal

Since its release in 2004, Blizzard Entertainment's ("Blizzard") World of Warcraft ("WoW") has become the world's most infamous and popular massively multiplayer online role playing game. The company's strong anticheating policy culminated in the Ninth Circuit's decision in MDY Industries v. Blizzard Entertainment, where the court held that the rights holders could use the Digital Millennium Copyright Act ("DMCA") to prevent circumvention even where there is no actual copyright infringement involved. Although cheaters are not a sympathetic group of people, the Ninth Circuit's decision strays from similar decisions by other circuit courts and potentially grants rights holders like Blizzard the …

How The Traditional Property Rights Model Informs The Television Broadcasting Spectrum Rationalization Challenge, J. Armand Musey

UC Law SF Communications and Entertainment Journal

This paper examines the role zoning rights and eminent domain may play in the Federal Communication Commission's ("FCC") challenge of reallocating underutilized television broadcast spectrum for use in significantly higher value mobile broadband applications. The government must find a way to reallocate the spectrum in an economically and legally efficient manner, balancing the interests of the politically powerful broadcasters and those of society as a whole. From a strictly legal perspective, the broadcasters have a relatively weak claim to property rights. However, the government has indicated it seeks an incentivized voluntary return of spectrum by the broadcasters, suggesting the government …

The Transformative Tribute: How Mash-Up Music Constitutes Fair Use Of Copyrights, Vera Golosker

UC Law SF Communications and Entertainment Journal

The music industry faces copyright protection issues in light of the transformative digital sampling trend, which has carved out a new genre: mash-up. Without obtaining licensing agreements, creators of mash-up music use parts of copyrighted songs as the ingredients for a fusion of sounds that arguably amounts to more creative value than the sum of its parts. In confronting the legality of mash-up music, courts and legislators must strike a balance between securing original artists' interest and promoting new frontiers of expression. This article presents a background of digital sampling, applies the fair use defense to mash-up music, and proposes …

Online Business Reviews And The Public Figure Doctrine: An Advertising-Based Standard, Jenna Morton

UC Law SF Communications and Entertainment Journal

Online reviews exert a powerful influence of consumers, who rely on the reviews to choose restaurants, barbers, doctors, and many other businesses. Businesses also rely on the reviews as an important form of advertisement. False reviews thus harm both businesses and consumers. Businesses that are harmed by false online reviews can bring a defamation action against the reviewer. However, the current legal standard is unclear as applied to businesses, as it looks to whether an individual is a "public figure." This note weighs the costs and benefits of three possible legal standards for businesses bringing defamation actions: (1) a bright …

Of Guilds And Men: Copyright Workarounds In The Cinematographic Industry, Adriane Porcin

UC Law SF Communications and Entertainment Journal

The motion picture industry utilizes a varied collection of more or less formal mechanisms for dealing with the collective nature of audiovisual works, ranging from collective bargaining to legal presumptions. What these instances of copyright workarounds have in common is that they are all about circumventing traditional notions of authorship (the right to be deemed the author of a work) and ownership (the right to exert control over a work). When considered from an international perspective, the cinematographic industry is fertile ground for an exploration of such mechanisms.

After a recitation of the Berne Convention, this paper will proceed to …

Crowdsourcing A Trademark: What The Public Giveth, The Courts May Taketh Away, Llewellyn Joseph Gibbons

UC Law SF Communications and Entertainment Journal

There is a long tradition of trademark holders relying on the public to create designations that they then adopt as a trademark. Historically, this has been a long and slow process. Acquiring secondary meaning from the individual's first use of the designation could take years. Web 2.0 and other forms of social media have the potential to speed up this process through the use of User Generated Content ("UGC"). Frequently, coined designations are nicknames for well-known brands, so they are potentially quite valuable. Trademark law is ambiguous regarding who owns a designation created by the public, if the individual claiming …

Competitive Entertainment: Implications Of The Nfl Lockout Litigation For Sports, Theatre, Music, And Video Entertainment, Henry H. Perritt Jr.

UC Law SF Communications and Entertainment Journal

The 2011 dispute between the National Football League ("NFL" or "League"), representing the football teams, and NFL Players' Association ("NFLPA," or "Players," or "Players Association"), the union representing its football players, oscillated among the collective bargaining table, the National Labor Relations Board ("NLRB"), and the courts. The League preferred labor law as the matrix of the controversy. The Players preferred antitrust law. Ultimately, the union's most powerful weapon was not to withhold player services in a strike, but to challenge various anticompetitive arrangements wanted by the teams under the antitrust laws.

This article begins with a brief review of the …

More Speech: Preempting Privacy Tourism, Stephen Bates

UC Law SF Communications and Entertainment Journal

Many commentators have decried the phenomenon of "libel tourism," where a plaintiff brings a libel suit in a country that affords minimal protection to free expression, even though the defendant and the publication at issue have little connection to the country. In particular, London has often been called the libel capital of the worldfirst, because British libel law strongly favors plaintiffs; and second, because a British court will accept jurisdiction over a libel suit if only a few copies of the publication have circulated there. In 2010, the United States responded to the threat of libel tourism by enacting the …

The Better Angels Of Our Fanfiction: The Need For True And Logical Precedent, Stacey M. Lantagne

UC Law SF Communications and Entertainment Journal

Music sampling has become a well-respected form of art. So why isn't the same true of fanfiction, which follows similar parameters? Without the benefit of a true and well-reasoned legal precedent, fanfiction has existed in a gray area dominated by highly emotional arrguments. However, most of the emotional arguments offered against fanfiction actually support a finding that fanfiction is fair use. Authors would be better served by stripping the emotion from the discussion.

Trademark's Unfair Nominative Fair Use Defense: Protecting E-Commentary From Censorship By Corporate Monoliths, Tom Abeles

UC Law SF Communications and Entertainment Journal

This article is concerned with the problem when an in-house attorney with vast resources and experience sends a cease and desist letter to a smaller review site, who may not have the resources to hire an attorney. A modest website may surrender to the request of a powerful corporation, especially if the cease and desist letter was overly intimidating. Website owners who are unfamiliar with trademark law present an attractive target in this situation and may not see a nominative fair use defense, which is not strong enough to protect these types of users. Review sites providing useful commentary or …

A Modern Library Class Action: The Google Book Settlement And The Future Of Digital Books, Courtney Nguyen

UC Law SF Communications and Entertainment Journal

In this modern age, electronic readers, devices used to read digital copies of books, are fast saturating the market. The Google Books Library Project ("Project") is but one source of digital books, albeit a hotly contested one. Since inception the Project has encountered sundry problems, ranging from copyright disputes to accusations of monopoly and unfair competition. Though Google has settled with several author's groups, the legality of the Project and the resulting Settlement Agreement is still challenged.

This note posits that in light of the ongoing legal problems and other troubles the Project faces, a private settlement agreement is not …

Leaks, Leakers, And Journalists: Adding Historical Context To The Age Of Wikileaks, Sandra Davidson

UC Law SF Communications and Entertainment Journal

The United States government has charged Pfc. Bradley Manning with leaking to Julian Assange and WikiLeaks unprecedented amounts of classified information. Prior to publishing the Afghan War Logs, WikiLeaks provided the documents to The New York Times and other newspapers around the world. This article begins by reviewing how Manning reportedly leaked the documents about the wars in Afghanistan and Iraq, as well as diplomatic cables. It then traces decades of legal precedents surrounding leaks, leakers, and journalists in the United States, suggesting similarities and differences between the past and present. This article thus provides a historical context for the …

The Ncaa And The Right Of Publicity: How The O'Bannon/Keller Case May Finally Level The Playing Field, Julia Brighton

UC Law SF Communications and Entertainment Journal

This note explores the potential impact of litigation pending against the National Collegiate Athletic Association ("NCAA"), the national governing body that.oversees college sports. The NCAA and its licensing partners make enormous profits from the sale of collegiate-branded merchandise. College athletes, on the other hand, are prevented from making money from commercial use of their names and likenesses by the NCAA's strict rules regarding amateurism. Former collegiate stars Ed O'Bannon and Sam Keller have accused the NCAA of profiting beyond the bounds of fairness by securing for itself and its member universities the exclusive right to all of the proceeds from …

I Can Has Lawyer? The Conflict Between The Participatory Culture Of The Internet And The Legal Profession, Lucille A. Jewel

UC Law SF Communications and Entertainment Journal

The Internet allows citizens to comment on public affairs with an amplified and unfiltered voice, creating an open, community-based "participatory culture" where robust debate flourishes. However, many of the ideals and practices of participatory culture clash with the traditional legal culture as it exists in the United States. This cultural conflict can be seen in emerging narratives, in the form of web blogs and lawyer emails that go "viral," in which lawyers comment on the lack of humanism within big law firm hiring and firing practices; expose the alienating work environments experienced by low-level contract attorneys; or criticize judges who …

Cultural Losses And Cultural Gains: Ethical Dilemmas In Wwii-Looted Art Repatriation Claims Against Public Institutions, Erin L. Thompson

UC Law SF Communications and Entertainment Journal

Alongside their campaign of physically exterminating the Jewish population of Europe, the Nazis carried out a highly organized plan of cultural genocide which involved the confiscation or forced sale of hundreds of thousands of pieces of art. Although a sizable number of these works were returned to their owners or their heirs by the Allied forces after the war, many disappeared into the hands of private possessors. Many remain hidden in private collections, but a number of these artworks were given to or purchased by museums or other public institutions. In recent decades, the heirs of Holocaust victims have been …

Is Your Furniture Spying On You?: Covert Use Of Gps In Advertising, Brandy Worden

UC Law SF Communications and Entertainment Journal

Advancements in technology have been paired with advertising. The result is personalized, but at times intrusive, advertising tactics. The Note uses an advertising campaign titled "The Real Good Experiment" ("the Experiment") as a case study to examine how advertising invades our personal spheres, and also how the legal framework should be fortified to protect consumer privacy.

The subjects of the Experiment brought furniture that had been seemingly abandoned into their homes only to later discover that the furniture had GPS devices hidden within them. The Note considers various categories of legal protection available when advertising invades consumer privacy. The Note …

Effective Reader Privacy For Electronic Books: A Proposal, Jennifer Elmore

UC Law SF Communications and Entertainment Journal

Historically, reader privacy has been heavily protected in the United States. Numerous library laws, bookstore laws, and Supreme Court opinions have affirmed and upheld reader privacy for traditional paper books. However, electronic readers and electronic books are becoming increasingly popular. These new devices are undoubtedly beneficial; however, with this new technology comes increased privacy concerns. The electronic format allows the reading and purchasing habits of consumers to be tracked in a way that was formerly impossible with traditional books. Electronic readers often track which books are purchased, which pages are read, and more. Additionally, the laws that apply to traditional …

File Sharing Is Dead! Long Live File Sharing! Recent Developments In The Law Of Secondary Liability For Copyright Infringement, Christian E. Mammen

UC Law SF Communications and Entertainment Journal

In the past several years, courts have issued a number of rulings on the issue of online service providers' secondary liability for copyright infringement in connection with online file sharing. Overall, it appears that the larger, more established providers who "play fair" with content owners tend to fare better than brasher, more rebellious providers. Is this correct because more rebellious providers are guiltier than the established ones? Or is there a double standard at play? Could the brash, rebellious "bad guys" ever win the protection of the safe harbor? It is difficult to make a direct apples-to-apples comparison, because each …