Law Commons^™

12th Annual Conference On Recent Developments In Ip Law And Policy, William T. Gallagher, Marc H. Greenberg

Intellectual Property Law

Program booklet and handouts for the IP Law Center at Golden Gate University School of Law's 12th Annual Conference on Recent Developments in IP Law and Policy.

The Ip Law Book Review, Vol. 3 #2, April 2013, William T. Gallagher

Intellectual Property Law

REVIEWS AND REVIEWERS:

Review Symposium: William Patry's How to Fix Copyright
Reviewed by Michael J. Madison, University of Pittsburgh School of Law
Reviewed by Alfred C. Yen, Boston College Law School
Author’s Response by William Patry, Google, Inc.

THE KNOCKOFF ECONOMY: HOW IMMITATION SPARKS INNOVATION by Kal Raustiala and Christopher Sprigman. Reviewed by David Fagundes, Southwestern Law School.

DIE GEMEINFREIHEIT: BEGRIFF, FUNKTION, DOGMATIK (THE PUBLIC DOMAIN: CONCEPT, FUNCTION, DOGMATICS) by Alexander Peukert. Reviewed by Marketa Trimble, William S. Boyd School of Law University of Nevada, Las Vegas

Trademarks As Search Engine Keywords: Much Ado About Something?, David Franklyn, David A. Hyman

Publications

We report on the results of a two-part study, including three online consumer surveys and a coding study of the results when 2500 trademarks were run through three search engines. Consumer goals and expectations turn out to be quite heterogeneous: a majority of consumers use brand names to search primarily for the branded goods, but most consumers are open to purchasing competing products. We find little evidence of traditional actionable consumer confusion regarding the source of goods, but only a small minority of consumers correctly and consistently distinguished paid ads from unpaid search results, or noticed the labels that search …