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Balanced scorecard

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The Best Selection Of Strategic Plans In Balanced Scorecard Using Multi-Objective Decision Making Model, J Dodangeh Dec 2010

The Best Selection Of Strategic Plans In Balanced Scorecard Using Multi-Objective Decision Making Model, J Dodangeh

Jay Daniel

In an increasingly competitive business environment, many organizations have adopted the strategic planning approach in an attempt to achieve excellence in business. Implementation of appropriate strategies plays an important role for organizations' success. Balanced scorecard is an appropriate tool used for designing operational strategies. However, one of the balanced scorecard problems is its selection in strategic plans' performance. In this paper, a model was established for the selection of strategic plans in “balanced scorecard” using “goal programming model” which is one of the multi objective decision making models. So, using the consensus of organizations’ managers and experts' opinions, the measures …