Operations Research, Systems Engineering and Industrial Engineering Commons^™

Integrating Key Functions In Product Development : A Conceptual Product Development Model For The Korean Context, Jong-Wook Kim

Theses

The high-tech market is characterized by market uncertainty, technology uncertainty and rapid change. To survive in this risky high-tech market, a company must create competitively effective product development practices that meet its own unique needs and circumstances.

One effective practice is cross-functional integration in the product development process. The advantages of integration include a shortened time to market, successful transformation of research results to production, productivity improvement, innovation project success, and high-quality problem solutions. However, these advantages are rarely obtained in the current product development practices of Korean companies. Their product development efforts are generally characterized by time consuming sequential …