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Engineering Innovative Mobile Data Services: Developing A Model For Value Network Analysis And Design, Mutaz M. Al-Debei, Enas M. Al-Lozi, Guy Fitzgerald
Engineering Innovative Mobile Data Services: Developing A Model For Value Network Analysis And Design, Mutaz M. Al-Debei, Enas M. Al-Lozi, Guy Fitzgerald
Dr. Mutaz M. Al-Debei
Purpose – This study aims to analytically develop a reference model for engineering (i.e. analysis, design, development, evaluation, delivery, maintenance, modification, and management) powerful value networks capable of creating innovative mobile data services. Design/methodology/approach – The paradigm followed is that of Design-Science Research (DSR) which incorporates two main iterative processes: build and evaluate. For building the model (i.e. the design science artifact in this research), we followed three iterations: (1) Literature Review Analysis; (2) Semi-Structured Interviews analyzed through content analysis; and (3) examination of real-life case studies. But for evaluating the model, we utilized the NTT DoCoMo’s i-mode case. Findings …
A Value-Based Approach For Explaining The Adoption Intention Of Mobile Data Services, Mutaz M. Al-Debei
A Value-Based Approach For Explaining The Adoption Intention Of Mobile Data Services, Mutaz M. Al-Debei
Dr. Mutaz M. Al-Debei
This study aims at explaining the factors affecting the adoption intention of mobile data services from the perspective of consumers as users. In this study we focus on the value users can potentially gain from using these services. We hypothesize that if we can examine users' utilitarian, hedonic, uniqueness, epistemic and economic value, then we can explain and predict their intention to use mobile data services. Our results show that utilitarian value is according to previous studies an important adoption factor. Additionally, economic value is also important and significant. Nevertheless, it seems that in our context, hedonic, uniqueness, and epistemic …