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Managing Strategic Intellectual Property Assets In The Fuzzy Front End Of New Product Development Process, Yonghee Cho, Tugrul U. Daim
Managing Strategic Intellectual Property Assets In The Fuzzy Front End Of New Product Development Process, Yonghee Cho, Tugrul U. Daim
Joseph Cho
The strategic use of intellectual property (IP) is crucial for technology-based companies to gain competitive advantage. The recent transformation of the US patent system brings new challenges and opportunities in this arena. In this regard, this study attempts to identify techniques which can help with IP evaluation and selection in the fuzzy front end (FFE) of new product development (NPD) process. This study combines data collection methods such as mining the literature, conducting in-depth interviews, surveying questionnaires, and analyzing cases. This research serves as an analysis of modern literature and identifies a multi-criteria weighted scoring model that can be employed …