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Operations Research, Systems Engineering and Industrial Engineering Commons™
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Full-Text Articles in Operations Research, Systems Engineering and Industrial Engineering
Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh
Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh
Journal of International Technology and Information Management
The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using methods …
Supporting The Virtual Community: Social Bookmarking As A User- Based Classification Scheme In A Knowledge Library, Nicole Lytle, Tony Coulsom
Supporting The Virtual Community: Social Bookmarking As A User- Based Classification Scheme In A Knowledge Library, Nicole Lytle, Tony Coulsom
Journal of International Technology and Information Management
Knowledge libraries hold the promise of widespread access to information available anywhere, anytime, freeing patrons from the geographical and temporal boundaries that currently exist. The classification of materials and subsequent searching of knowledge library content is an overall problem with many complex parts. Relevant classification is important for optimal information retrieval. This is especially important for the virtual communities that exist with extended organizations. Rooted in the virtual community and digital library literature, this paper develops a theory for improving the information classification and retrieval process of knowledge libraries that support virtual communities by applying social bookmarking techniques.
Two Developing Countries With Two Different Economic Results: A Comparative Study Of Thailand & Morocco, Debora J. Gillard
Two Developing Countries With Two Different Economic Results: A Comparative Study Of Thailand & Morocco, Debora J. Gillard
Journal of International Technology and Information Management
After visiting Thailand in 1996 and Morocco in 2001, it was very evident that these two countries had many similarities. Both countries are ruled by monarchs, both are developing countries, and both have overcome many adversities. However, today we find these two countries are very different in their involvement in the global community and in their local economic development. This paper is a study of similarities and differences in the development of Thailand and Morocco which has resulted in the current economic status.