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An Evaluation Of The Use Of Diversity To Improve The Accuracy Of Predicted Ratings In Recommender Systems, Gillian Browne

Dissertations

The diversity; versus accuracy trade off, has become an important area of research within recommender systems as online retailers attempt to better serve their customers and gain a competitive advantage through an improved customer experience. This dissertation attempted to evaluate the use of diversity measures in predictive models as a means of improving predicted ratings. Research literature outlines a number of influencing factors such as personality, taste, mood and social networks in addition to approaches to the diversity challenge post recommendation. A number of models were applied included DecisionStump, Linear Regression, J48 Decision Tree and Naive Bayes. Various evaluation metrics …