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Analyzing A Shopper’S Visual Experience In A Retail Store And The Impact On Impulse Profit, Bradley Robert Guthrie
Analyzing A Shopper’S Visual Experience In A Retail Store And The Impact On Impulse Profit, Bradley Robert Guthrie
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The retail industry in the U.S. contributed 1.14 trillion in value added (or 5.9%) to the GDP in 2017, an increase of 3.7% from the previous year. While store closures have dominated the news in the recent past (e.g., Toys-R-Us, Sears, and Bon-Ton) due to ineffective supply chain practices, inadequate in-store experiences, and competition from e-tailers, other retailers such as Ross, T. J. Maxx, Burlington Coat Factory, and Kroger have been expanding their footprint. Brick-and-mortar stores are unique as they allow shoppers the ability to see, touch, and try products, in addition to exploring new products. Kohl’s CEO has even …