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Evaluation Of Kentucky’S “Buckle Up Kentucky: It’S The Law & It’S Enforced” Campaign, Kenneth R. Agent, Eric R. Green, Ronald E. Langley
Evaluation Of Kentucky’S “Buckle Up Kentucky: It’S The Law & It’S Enforced” Campaign, Kenneth R. Agent, Eric R. Green, Ronald E. Langley
Kentucky Transportation Center Research Report
The objective of this report was to document the results of the “Buckle Up Kentucky: It’s the Law & It’s Enforced” campaign in Kentucky. The campaign involved a combination of earned media, paid media, and enforcement. The earned media started about three weeks prior to Memorial Day 2003 and continued through the enforcement period. The paid media started about two weeks prior to Memorial Day. The enforcement period was a two-week period including the week before and the week of Memorial Day.
The evaluation of the campaign included documenting the activities associated with the program (publicity and enforcement) and evaluating …
2003 Safety Belt Usage Survey In Kentucky, Kenneth R. Agent, Eric R. Green
2003 Safety Belt Usage Survey In Kentucky, Kenneth R. Agent, Eric R. Green
Kentucky Transportation Center Research Report
The objective of this study was to establish 2003 safety belt and child safety seat usage rates in Kentucky. The 2003 su rvey continues to document the results after enactment of a statewide mandatory safety belt law in 1994 and safety belt enforcement campaign. Data were collect ed at 200 randomly selected sites spread across Kentucky. Data from the individual sites were combined into a statewide percentage considering roadway functional classification, geographic region, and vehicle miles traveled.
The data show that the usage rate in 2003 (65.5 percent) was higher than that in 2002 (62.0 percent). This compared to 61.9 …