Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Engineering
Evaluation Of Kentucky’S Click It Or Ticket Campaign, Kenneth R. Agent, Eric R. Green
Evaluation Of Kentucky’S Click It Or Ticket Campaign, Kenneth R. Agent, Eric R. Green
Kentucky Transportation Center Research Report
The objective of this report was to document the results of the Click It or Ticket campaign in Kentucky. The campaign involved a combination of earned media, paid media, and enforcement. The earned media started about three weeks prior to Memorial Day 2001 and continued through the enforcement period. The paid media started about two weeks prior to Memorial Day. The enforcement period was a two-week period including the week before and the week of Memorial Day.
The evaluation of the campaign included documenting the activities associated with the program (publicity and enforcement) and evaluating the results. The evaluation involved …