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Critical Success Factors And Risk Mitigation Strategy For New Product Development, Rodney A. Ewing
Critical Success Factors And Risk Mitigation Strategy For New Product Development, Rodney A. Ewing
Doctoral Dissertations
”Success in new product development (NPD) offers a competitive and comparative advantage in the marketplace. A primary objective in an NPD project is to launch world class products with minimal risk. To deliver the superior quality and performance customers require, a company must develop the right NPD structure and framework for seamless execution by the NPD project teams throughout the product lifecycle. Companies must understand how to identify and mitigate risk to enable the success of their NPD projects. The costs to develop new products are often a considerable portion of an organization’s budget; however, studies have shown only 60 …