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Missouri University of Science and Technology
Choice (Psychology)<br />Color -- Psychological aspects<br />Consumers' preferences -- Forecasting<br />Discrete groups
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Quantification Of Product Color Preference In A Utility Function, Hannah L. Turner
Quantification Of Product Color Preference In A Utility Function, Hannah L. Turner
Masters Theses
"Currently, many marketing and engineering tools exist to help a designer optimize quantitative attributes of a product, such as height, weight, volume, or cost. However, these methods cannot effectively take into consideration aesthetic attributes of a product, or any other attributes for which there is no understood functional relationship between the attribute's potential values and the consumer's preference. This research has begun the work of developing this necessary functional relationship for the aesthetic attribute of color and has created a methodology for further research. To do this, colors were represented by their red, green, and blue light components, and preference …