Engineering Commons^™

Investigating Customer Churn In Banking: A Machine Learning Approach And Visualization App For Data Science And Management, Pahul Preet Singh, Fahim Islam Anik, Rahul Senapati, Arnav Sinha, Nazmus Sakib, Eklas Hossain

Electrical and Computer Engineering Faculty Publications and Presentations

Customer attrition in the banking industry occurs when consumers quit using the goods and services offered by the bank for some time and, after that, end their connection with the bank. Therefore, customer retention is essential in today’s extremely competitive banking market. Additionally, having a solid customer base helps attract new consumers by fostering confidence and a referral from a current clientele. These factors make reducing client attrition a crucial step that banks must pursue. In our research, we aim to examine bank data and forecast which users will most likely discontinue using the bank’s services and become paying customers. …