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Small Non-Profit Website And Social Media Efficacy, Juliana Maria Leprich
Small Non-Profit Website And Social Media Efficacy, Juliana Maria Leprich
Graduate Research Theses & Dissertations
This thesis examines the website design and social media platform usage of small non-profit organizations (defined as less than $1M operating budget and less than ten staff). This research will be completed by first reviewing other studies that have been done on marketing in the non-profit sector, then by exploring marketing challenges firsthand through a mini-ethnographic case study as described in the mini-ethnographic case study approach, and finally through the examination of tax and financial data provided by Guidestar. The researcher was involved in website collaboration with The Gracie Center in a volunteer capacity and was employed with the two …
Youtube’S Terms Of Service: Posthumanism, Algorithms, And Professional Writing, Sarah Bresnahan
Youtube’S Terms Of Service: Posthumanism, Algorithms, And Professional Writing, Sarah Bresnahan
Graduate Research Theses & Dissertations
This thesis aims to examine YouTube’s Terms of Service as it applies to content creators (known as YouTubers) who use the platform as a means of financial gain and how YouTube’s demonetization policy via an algorithm is negatively affecting them. I conducted a case study featuring one creator, Michelle Guido, and attempted to determine why some of her content is demonetized when it fulfills YouTube’s content standards for monetization. This study is meant as an examination through the lens of Dr. N. Katherine Hayles’s theory of posthumanism as stated in her book, How We Became Posthuman, and will offer insight …