Engineering Commons^™

Time-Aware Conversion Prediction, Wendi Ji, Xiaoling Wang, Feida Zhu

Research Collection School Of Computing and Information Systems

The importance of product recommendation has been well recognized as a central task in business intelligence for e-commerce websites. Interestingly, what has been less aware of is the fact that different products take different time periods for conversion. The “conversion” here refers to actually a more general set of pre-defined actions, including for example purchases or registrations in recommendation and advertising systems. The mismatch between the product’s actual conversion period and the application’s target conversion period has been the subtle culprit compromising many existing recommendation algorithms.The challenging question: what products should be recommended for a given time period to maximize …