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Communication Technology and New Media

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Singapore Management University

2019

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Tuning Networks For Prosocial Behavior: From Senseless Swarms To Smart Mobs [Commentary], Sun Sun Lim, Roland Bouffanais Dec 2019

Tuning Networks For Prosocial Behavior: From Senseless Swarms To Smart Mobs [Commentary], Sun Sun Lim, Roland Bouffanais

Research Collection College of Integrative Studies

Social media have been seen to accelerate the spread of negative content such as disinformation and hate speech, often unleashing a reckless herd mentality within networks, further aggravated by malicious entities using bots for amplification. So far, the response to this emerging global crisis has centered around social media platform companies making reactive moves that appear to have greater symbolic value than practical utility. Proposes a solution to favor prosocial behavior via social networks.