Online and Distance Education Commons^™

The Relationship Of Organizational Identity And Alumni Participation Interest Among Online, Non-Traditional, Undergraduate Students At A Southeastern Private Religious University, Mary Hendrick

Doctoral Dissertations and Projects

Colleges and universities depend heavily on alumni participation in the areas of financial contributions, positive advertising, and student recruitment. As higher education institutions increase the number of fully online programs, it is important to ensure that students feel a sense of connectedness to the university. The purpose of this study is to determine if there is a correlation between non-traditional, online, undergraduate students’ sense of connectedness to their college and their subsequent interest in alumni participation after graduation. This research provides information that would fill a gap in the literature on the correlation between perceptions of identity when related to …