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Full-Text Articles in Instructional Media Design
Effects Of Entertainment-Education Versus Elearning On Pharmaceutical Sales Ethical Decision-Making, Brian G. Miller
Effects Of Entertainment-Education Versus Elearning On Pharmaceutical Sales Ethical Decision-Making, Brian G. Miller
Walden Dissertations and Doctoral Studies
Ethics and compliance training of sales managers in the U.S. pharmaceutical industry showed little evidence that eLearning interventions developed to address employees' (a) awareness of unethical sales practices, (b) ability to judge a selling practice as unethical, and (c) intentions to speak up about unethical sales practices have had the desired effects. The purpose of this study was to compare the effectiveness of an entertainment-education video to an eLearning course, to improve ethical issue awareness, ethical judgment, and speaking-up behaviors in the pharmaceutical sales profession. Social cognitive theory and the extended elaboration likelihood model provided a theoretical framework for studying …
Factors Affecting Employee Persistence In An Online Management Development Certificate Program, Todd D. Chester
Factors Affecting Employee Persistence In An Online Management Development Certificate Program, Todd D. Chester
Walden Dissertations and Doctoral Studies
An important approach to prepare new managers for increased responsibility is participation in online management development programs; however, there is a lack of information about the factors that affect employee completion of these programs. This study addressed how chief executive officers (CEOs) can implement these programs to rapidly develop new managers who are qualified to serve in the leadership roles left behind by many retirees. This qualitative descriptive case study explored employees' perceptions about persistence in an online management development certificate program at a U.S. nonprofit organization. Herzberg's motivation-hygiene theory and Rovai's composite persistence model provided the conceptual framework for …