Instructional Media Design Commons^™

A Comparison Of Emphasis Of Training And On-The-Job Effectiveness Of Media Personnel, Roy E. Williams

All Master's Theses

It has long been recognized in our society that formal training plays a strong role in the development of attitudes, and that attitudes are important determinants of behavior. Consequently, the behavior of one whose formal training has been oriented in a particular direction is often somewhat different from the behavior of one whose training has been oriented in a different direction. Does the training orientation of instructional materials personnel affect their on-the-job effectiveness? Will a person who is primarily oriented toward print materials be more or less effective in promoting the use of instructional materials than one whose orientation is …