Health and Physical Education Commons^™

How Social Media Can Contribute To Health Promotion In The Context Of A Breastfeeding Campaign In Ghana, Crystal Karen Montejo

Electronic Theses, Projects, and Dissertations

Background: Globally, people are active on social networking sites (SNS). Utilizing social networking sites for public health purposes is a potential avenue to provide health promotion campaigns to large audiences. Even so, little evidence is available that provides the extent of this possibility and more importantly, the practices needed to create a successful health promotion campaign on social networking sites.

Objective: The purpose of this study was to determine if engagement on Facebook differed by type of engagement during a post acquisition period and to understand which post type (i.e., quote posts, resource posts, video posts, and blog posts) material …